Manager, Deposit Analytics & Campaign Insights

Affin Bank Berhad; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Affin Bank Berhad is seeking a senior data analytics professional to own deposit portfolio analytics, campaign insights, and performance reporting. You will analyze CASA, FD, TIA, MCA data and drive segmentation, predictive models, and growth opportunities across multiple customer segments.

The role emphasizes collaboration with Business, Digital, Marketing and Distribution teams to translate data into business growth and improved profitability in a dynamic banking environment.

Qualifications

• Degree in Data Analytics, Statistics, Economics, Finance, Business, or related discipline.
• 8–10 years of analytics or banking analytics experience.
• Strong knowledge of customer segmentation and portfolio analytics.
• Proficient in SAS, Power BI, Tableau, SQL or equivalent.
• Strong stakeholder management and communication skills.

Responsibilities

• Own deposit portfolio analytics, business performance reporting, and dashboards.
• Monitor CASA, FD, TIA, MCA performance, inflows/outflows, attrition, retention, and balance growth.
• Develop customer segmentation, behavioral analysis, and predictive models.
• Provide actionable insights to segment owners on acquisition, engagement, migration, and portfolio optimization.
• Evaluate campaign effectiveness, ROI, balance quality, and profitability.
• Monitor cost of funds, portfolio profitability, and pricing effectiveness.
• Identify high-value customers at risk of attrition and recommend retention strategies.
• Collaborate with Business, Product, Digital, Marketing, and Distribution teams.

Skills

Data analytics

Stakeholder management

Communication & presentation

Problem solving

Education

Degree in Data Analytics, Statistics, Economics, Finance, Business

8–10 years experience in analytics or banking analytics

Tools

SAS

Power BI

Tableau

SQL

Job description

Create the future with Affin! You too can make a difference. We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.

Job Summary

Responsible on Data Analytics & Campaign Insights function to provide actionable insights, portfolio analytics, and performance monitoring that support deposit growth, customer retention, profitability, and strategic decision-making. The role is responsible for developing customer analytics, campaign measurement, portfolio performance reporting, and predictive insights to identify growth opportunities, optimize balance quality, and improve business outcomes across CASA, FD, TIA, MCA and customer segments.

Job Responsibilities

• Own deposit portfolio analytics, business performance reporting, and management dashboards.
• Monitor CASA, FD, TIA, MCA performance, including inflows, outflows, attrition, retention, and balance growth.
• Develop customer segmentation, behavioral analysis, and predictive models to identify growth and retention opportunities.
• Provide actionable insights to segment owners on acquisition, engagement, migration, and portfolio optimization strategies.
• Evaluate campaign effectiveness, ROI, balance quality, and customer profitability.
• Monitor cost of funds, portfolio profitability, and pricing effectiveness to support business decisions.
• Identify high-value customers at risk of attrition and recommend retention strategies.
• Collaborate with Business, Product, Digital, Marketing, and Distribution teams to drive data-driven decision-making and business outcomes.

Job Requirements

• Proficient in data visualization and analytics tools such as SAS, Power BI, Tableau, SQL, or equivalent platforms.
• Degree in Data Analytics, Statistics, Economics, Finance, Business, or a related discipline.
• Minimum 8-10 years' experience in analytics, business intelligence, customer insights, portfolio management, or banking analytics.
• Strong knowledge of customer segmentation, portfolio analytics, profitability analysis, and campaign performance measurement.
• Proficient in data visualization and analytics tools such as SAS, Power BI, Tableau, SQL, or equivalent platforms.
• Strong analytical and problem-solving skills with the ability to translate data into actionable business insights.
• Good understanding of retail banking products, including CASA, FD, TIA, cards, and digital banking.
• Strong stakeholder management, communication, and presentation skills.
• Proven ability to influence business decisions through data-driven recommendations.

People are the heart of AFFIN BANK. We have a positive and supportive environment where we celebrate people's personal growth and encourage them to be the best versions of themselves, both in the workplace and in their community. Join AFFIN as we evolve to become a financial institution of the future, embracing innovation and technology to deliver unrivaled customer service. We're looking for colleagues who share our values and are ready to live them every day. Explore the exciting opportunities and make a real impact on the future of finance. Come be a part of our journey today! "Always About You" At AFFIN, we strive to always connect and engage with our customers, to understand their changing needs and aspirations better. It represents our passion and commitment to the community we operate in, enabling us to quickly respond to changes and provide a personalized experience. At AFFIN, our people are aligned to our values of customer centricity, creativity and value creation. Our tagline "Always about you", was crafted to drive loyalty and build our reputation as a creative and innovative financial organisation. Our people are at the heart of what we do and remain the focus of our customer centric culture. Its about the initiatives we take in understanding and prioritising our stakeholders; our customers, employees and shareholders. As we venture through this metamorphosis journey, we are aware of their ever-changing needs and are embracing the new ways of this digital dimension. We put our hearts and minds into everything we do, to ensure that everyone we touch, receives unrivaled customer service.