Strategic Partnerships & Field Activation Lead

MOVA; Kuala Lumpur; On-site; MYR 50,000 - 80,000; Full time

Job summary

MOVA seeks a Business Development (Membership Partner) to drive growth via strategic partnerships, merchant onboarding and on-ground promotions in Kuala Lumpur. You will collaborate with internal teams and external partners to expand MOVA’s ecosystem and strengthen brand presence.

The role involves negotiating with partners, planning road booths and events, and leading promoters while ensuring excellent customer interactions and data-driven decision making.

Qualifications

• Bachelor’s Degree in Business, Marketing, Management, or a related field.
• Fresh graduates or candidates with 1–3 years of working experience in business development, partnerships, sales, or marketing.
• Proven background in network marketing, or membership-based sales models, or experience managing Shopee, TikTok, or Instagram accounts, including familiarity with affiliate systems and TikTok Shop.
• Strong negotiation, presentation, and relationship management skills.
• Experience in on-ground activations, roadshows, or event-based marketing is an advantage.
• Ability to analyse market trends, customer data, and performance metrics.
• Self-motivated, target-driven, and comfortable working in a fast-paced environment.
• Willingness to travel and work on weekends or public holidays when required for events.

Responsibilities

• Identify, engage, and negotiate with potential partners, merchants, and brands for onboarding onto the MOVA platform.
• Develop and execute strategies to increase membership adoption and merchant participation.
• Build and maintain strong, long-term relationships with partners to support sustainable growth.
• Conduct market research and analyse competitor activities, trends, and customer insights to inform business strategies.
• Plan, organise, and execute road booths, roadshows, events, and on-ground marketing activities.
• Brief, train, and supervise booth staff to ensure professional brand representation.
• Monitor and track booth performance, including sign-ups, engagement, and lead generation.
• Prepare post-event reports covering performance metrics, customer feedback, and improvement recommendations.
• Ensure consistent and proper use of MOVA branding, materials, and promotional merchandise.
• Lead, guide, and support business development teams and promoters.
• Collaborate closely with internal departments to ensure aligned execution of initiatives.
• Provide regular progress updates, reports, and KPI tracking to Management.
• Assist customers with enquiries, order placements, feedback, and complaints during campaigns or activations.
• Maintain accurate records of customer and partner interactions in internal systems.
• Coordinate with internal teams to resolve service or product-related issues efficiently.
• Uphold MOVA’s brand image through professional, confident, and empathetic communication.

Skills

Negotiation

Relationship management

Public speaking

Market research

Education

Bachelor’s Degree in Business, Marketing, Management, or related field

Job description

MOVA seeks a Business Development (Membership Partner) to drive growth via strategic partnerships, merchant onboarding and on-ground promotions in Kuala Lumpur. You will collaborate with internal teams and external partners to expand MOVA’s ecosystem and strengthen brand presence.

The role involves negotiating with partners, planning road booths and events, and leading promoters while ensuring excellent customer interactions and data-driven decision making.