Strategic Digital Marketing Lead for ASEAN Brands

OpenMinds®; Selangor; On-site; MYR 90,000 - 130,000; Full time

Job summary

OpenMinds in Malaysia leads digital campaigns across ASEAN. You drive a multi-brand client portfolio, turning objectives into scalable roadmaps and delivering integrated campaigns across paid, organic, CRM, SEO and web. You brief creative and technical teams and actively manage tracking and platform changes.

Successful candidates bring 3+ years in digital marketing, strong English, and a hands-on approach to three or more channels, with proven client leadership and analytics skills.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business or a related field; equivalent experience counts.
• At least 3 years in digital marketing, preferably agency-side, managing multiple brands.
• Proven record of owning the client relationship and delivering briefs into execution.
• Hands-on skill in at least three channels: paid social, paid search, organic social, CRM/email, SEO, CRO, landing pages.
• Working knowledge of tracking and analytics; able to read GA4 and present insights.
• Ability to explain channel mix rationale; strong written and spoken English.
• Solid project and time management; proactive with platform changes and AI tools.

Responsibilities

• Own and grow client accounts, set roadmaps, and manage scope and fees.
• Plan and run campaigns across paid, organic social, CRM, SEO and web.
• Own tracking, read data, and provide actionable client recommendations.
• Lead internal teams, brief creatives, content and development, and ensure on-time delivery.
• Develop annual, monthly and campaign roadmaps across multiple brands.
• Set up and optimise campaigns on Meta, Google, TikTok and LinkedIn.
• Produce monthly reports with insights and recommendations, not just numbers.
• Run client calls, WIPs and performance reviews; write briefs for content and design teams.

Skills

Paid social

Paid search

Organic social

CRM & Email

SEO

Landing pages & CRO

Analytics tracking

Education

Bachelor's degree in Marketing, Advertising, Communications, Business or related field

Tools

GA4

Meta Pixel

GTM

SEMrush

AI tools

Job description

OpenMinds in Malaysia leads digital campaigns across ASEAN. You drive a multi-brand client portfolio, turning objectives into scalable roadmaps and delivering integrated campaigns across paid, organic, CRM, SEO and web. You brief creative and technical teams and actively manage tracking and platform changes.

Successful candidates bring 3+ years in digital marketing, strong English, and a hands-on approach to three or more channels, with proven client leadership and analytics skills.