ASEAN Digital Excellence & Operations Architect

Wpp; Kuala Lumpur; Hybrid; MYR 260,000 - 380,000; Full time

Benefits offered by this job

Hybrid work model

Medical, dental & vision insurance

Pension/retirement benefits

Paid time off and wellbeing

Job summary

WPP Media in Kuala Lumpur seeks an ASEAN Digital Excellence & Operations Lead to drive digital media standards and a regional operating model across ASEAN for a key FMCG client. The role requires strategic leadership, governance, and cross-market coordination.

Based in Malaysia, you will coordinate with OpenMind and GDS Offshore, deliver regional frameworks, and promote scalable best practices while maintaining client outcomes. Hybrid work and regional travel are expected.

Qualifications

• Bachelor’s degree in marketing, business, media, digital, or related field.
• 8–10+ years in digital media, performance marketing, or platform strategy.
• Strong regional/multi-market experience and agency background.

Responsibilities

• Lead ASEAN digital excellence agenda and advisory for OpenMind ASEAN.
• Oversee DES/ATS standards, compliance, and quality governance.
• Act as ASEAN point of contact for GDS Offshore and shape regional operating model.
• Define regional performance framework and playbooks for measurement.
• Lead platform partnerships, tests, and evidence-based optimization across markets.
• Communicate regional strategy to stakeholders and clients.

Skills

Digital leadership

Digital governance

GDS stewardship

Platform partnerships

Stakeholder management

Strategic planning

Education

Bachelor’s degree in marketing or related field

Tools

Google Ads

Meta Ads

Programmatic DSP

Job description

WPP Media in Kuala Lumpur seeks an ASEAN Digital Excellence & Operations Lead to drive digital media standards and a regional operating model across ASEAN for a key FMCG client. The role requires strategic leadership, governance, and cross-market coordination.

Based in Malaysia, you will coordinate with OpenMind and GDS Offshore, deliver regional frameworks, and promote scalable best practices while maintaining client outcomes. Hybrid work and regional travel are expected.