Group Marketing Leader: Strategy, Growth & Digital

Handal Indah Sdn Bhd; Tebrau; On-site; MYR 134,000 - 279,000; Full time

Job summary

Handal Indah Sdn Bhd in Malaysia seeks a Group Marketing Manager to lead the marketing team, oversee promotions and advertising, and align strategies across subsidiaries. You will drive digital campaigns, branding guidelines, budgeting, and performance analysis to deliver measurable growth.

The ideal candidate has a degree in Marketing or related field and a minimum of 6 years in marketing/public relations with proven leadership and hands-on expertise in digital marketing, SEO/SEM, content

Qualifications

• A degree in Marketing, Business Administration, or a related field.
• At least 6 years of proven work experience in public relations and/or marketing, business management in a related field.
• Prior experience in a similar role.
• Good knowledge of marketing, including brand marketing, PR, content management, digital marketing and performance marketing.
• Excellent written and verbal communication skills.
• Strong leader who has built, scaled, and led high-performing marketing teams.
• Strategic thinker and problem solver with the ability to be hands-on.
• Experience with social media, Google Adwords, email campaigns, SEO/SEM, and web analytics tools such as Google Analytics and WebTrends.
• Project management skills handling time-sensitive projects and working to deadlines.

Responsibilities

• Develop comprehensive marketing strategies that align with overall company goals and objectives, including market research, competitor analysis, and identifying target audiences
• Ensure consistency in branding across all subsidiaries or business units, establishing brand guidelines and monitoring brand performance
• Allocate marketing budgets and resources effectively across different subsidiaries to maximize ROI and achieve strategic objectives
• Track and analyze the performance of marketing initiatives across all subsidiaries and measure customer satisfaction, generating reports with insights and data-driven recommendations
• Plan, execute, and optimize digital marketing campaigns across various channels including social media, email, search engines, and display advertising
• Create engaging content including blog posts, articles, social media posts, and multimedia content such as videos and infographics
• Manage the company's presence on social media platforms, including creating content, engaging with followers, and monitoring social media conversations
• Optimize the company's website and online content to improve visibility in search engine results through keyword research, on-page optimization, and link building
• Develop and execute email marketing campaigns to nurture leads, engage customers, and drive conversions
• Collaborate with cross-functional teams including sales, product development, and customer service to ensure alignment and integration of marketing efforts

Skills

Strategic thinking

People leadership

Digital marketing

Brand marketing

Public relations

Content management

SEO/SEM

Google Analytics

Communication skills

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Google Adwords

Google Analytics

WebTrends

Job description

Handal Indah Sdn Bhd in Malaysia seeks a Group Marketing Manager to lead the marketing team, oversee promotions and advertising, and align strategies across subsidiaries. You will drive digital campaigns, branding guidelines, budgeting, and performance analysis to deliver measurable growth.

The ideal candidate has a degree in Marketing or related field and a minimum of 6 years in marketing/public relations with proven leadership and hands-on expertise in digital marketing, SEO/SEM, content