Senior Digital Account Lead for 360 Campaigns

Publicis Group; Kuala Lumpur; Hybrid; MYR 100,000 - 167,000; Full time

Benefits offered by this job

Birthday leave

Family care leave

Medical coverage (cashless)

Hybrid schedule

Phone allowance

Office closure for holidays

Job summary

Digitas in Kuala Lumpur is seeking a seasoned marketing campaigns professional to lead 360-channel initiatives across digital, social, and traditional touchpoints. The role requires 4+ years in an integrated agency, strong client management, and a deep understanding of consumer journeys across channels.

The ideal candidate excels in project leadership, budget control, and delivering under tight timelines while collaborating with client teams to drive growth and impact.

Qualifications

• Diploma or Bachelor's in Marketing/Advertising/Communications.
• Strong project management and budget control.
• Minimum 4 years managing 360-channel campaigns.
• Proven track record growing accounts.
• Understanding of consumer insights and journey.
• FMCG or lead-gen experience preferred.
• Proficient in English and Bahasa Malaysia.
• Ability to work under pressure with timelines.
• Experience in an integrated agency environment.

Responsibilities

• Drive initiatives and oversee the execution of 360 campaigns.
• Lead project development, implementation, and evaluation.
• Develop briefs and assign deliverables to capability teams.
• Oversee performance analysis and optimization of campaigns.
• Innovate brand communication and advertising strategies.
• Collaborate with clients to grow accounts and relationships.
• Monitor competitor campaigns to shape future strategy.
• Expand client base and maintain strong relationships.

Skills

Campaign management

Project management

Client relationship management

English & BM

Integrated campaigns

Budget control

Education

Marketing/Advertising/Communications

Job description

Digitas in Kuala Lumpur is seeking a seasoned marketing campaigns professional to lead 360-channel initiatives across digital, social, and traditional touchpoints. The role requires 4+ years in an integrated agency, strong client management, and a deep understanding of consumer journeys across channels.

The ideal candidate excels in project leadership, budget control, and delivering under tight timelines while collaborating with client teams to drive growth and impact.