Strategic Channel Growth Manager

Henkel Corporation; Kuala Lumpur; On-site; MYR 120,000 - 200,000; Full time

Job summary

Henkel is seeking a dynamic Channel Manager in Malaysia to develop and execute country channel strategies that accelerate growth and strengthen our distributor network. You will drive distributor performance, governance, and distribution excellence while collaborating with Sales, Marketing, Technical, Supply Chain, Finance, and Legal teams to ensure effective execution of channel plans.

Join Henkel to lead market expansion, optimize channel coverage, onboard new distributors, and manage the full

Qualifications

• Bachelor's Degree in Business, Marketing, Engineering, or related discipline, with 5 years of experience.
• Proven experience in Channel Management, Distributor Management, Sales Management, Business Development, or Commercial Excellence.
• Strong understanding of distributor networks, route-to-market strategies, and channel development.
• Ability to manage cross-functional stakeholders and influence business outcomes.
• Strong analytical skills using market and performance data for decision-making.
• Excellent communication, negotiation, and relationship management skills.
• Experience within B2B, industrial, manufacturing.

Responsibilities

• Develop and execute country channel strategies aligned with business growth priorities.
• Conduct market and white-space analysis to identify expansion opportunities and optimize channel coverage.
• Identify, evaluate, and onboard new distributors to strengthen market presence and customer reach.
• Manage the full distributor lifecycle, including onboarding, capability development, performance reviews, and transition planning.
• Drive distributor performance through business planning, regular reviews, and data-driven feedback.
• Ensure compliance with channel governance standards and company policies.
• Lead distribution excellence initiatives, including distributor segmentation, capability building, transparency improvement, and reward & recognition programs.
• Collaborate closely with Sales, Marketing, Technical, Supply Chain, Finance, and Legal teams to ensure effective execution of channel plans.
• Monitor distributor activities, market coverage, and project pipelines to support sustainable growth.
• Distributor risk management and compliance standards

Skills

Channel Management

Distributor Management

Sales Management

Business Development

Commercial Excellence

Cross-functional Stakeholders

Data Analysis

Education

Bachelor's Degree in Business, Marketing, Engineering, or related discipline

Job description

Henkel is seeking a dynamic Channel Manager in Malaysia to develop and execute country channel strategies that accelerate growth and strengthen our distributor network. You will drive distributor performance, governance, and distribution excellence while collaborating with Sales, Marketing, Technical, Supply Chain, Finance, and Legal teams to ensure effective execution of channel plans.

Join Henkel to lead market expansion, optimize channel coverage, onboard new distributors, and manage the full