Sr Customer Mktng Specialist

Honeywell International, Inc.; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Honeywell is seeking a Senior Customer Marketing Specialist to lead digital demand generation and customer engagement across Asia Pacific (excluding China). The role focuses on Google Ads, LinkedIn, ABM, and pipeline growth while supporting event execution and sales alignment.

You will collaborate with sales to optimize campaigns, content, and landing pages built around target personas. Ideal candidates bring 10–12 years in B2B marketing with a strong digital focus, hands-on experience with

Qualifications

• 10–12 years of B2B marketing with strong digital focus.
• Hands-on experience with Google Ads and LinkedIn Campaign Manager.
• Experience in ABM strategy and execution.
• Familiarity with marketing automation (Marketo/HubSpot) and CRM (Salesforce).
• Experience in event marketing and cross-functional collaboration.

Responsibilities

• Plan and execute paid campaigns across Google Ads and LinkedIn.
• Optimize campaigns via persona targeting, A/B testing, and performance data.
• Drive lead generation, nurturing, and pipeline conversion.
• Develop ABM programs for strategic accounts and measure ROI.
• Plan and execute customer events and integrate digital campaigns with events.

Skills

B2B marketing

Digital marketing

ABM

Event marketing

Cross-functional collaboration

Tools

Google Ads

LinkedIn Campaign Manager

Marketo

HubSpot

Salesforce

Job description

THE FUTURE IS WHAT WE MAKE IT.

Senior Customer Marketing Specialist

APAC (Malaysia)

Make the Best You.

Working at Honeywell is not just creating incredible things. You will collaborate with top minds, grow through continuous learning, and benefit from an inclusive environment that rewards performance and celebrate achievements.

Join Us and Make an Impact.

The Senior Customer Marketing Specialist to drive digital demand generation and customer engagement across Asia Pacific (excl. China). This role will focus on Google and LinkedIn campaigns, Account-Based Marketing (ABM), and pipeline growth, while also supporting event execution and sales alignment.

Key Responsibilities:

Digital Marketing & Demand Generation

• Plan and execute paid campaigns across Google Ads (Search, Display, Hybrid) and LinkedIn.

• Optimize campaigns through persona targeting, A/B testing, and performance tracking.

• Drive lead generation, nurturing, and pipeline conversion.

• Collaborate on content and landing pages aligned to customer personas.

Account-Based Marketing (ABM)

• Develop and execute ABM programs for strategic accounts.

• Create personalized campaigns to drive engagement and pipeline.

• Track account engagement and ROI.

Event Marketing & Execution

• Plan and execute customer and industry events (trade shows, conferences, webinars).

• Manage event logistics, vendors, and booth execution.

• Integrate digital campaigns with events to maximize ROI.

Sales Collaboration

• Partner with sales teams to align campaigns with revenue goals.

• Ensure effective lead handoff and follow-up.

• Support sales with insights, leads, and marketing collateral.

Performance & Analytics

• Track campaign performance, ROI, and pipeline impact.

• Build reports on leads, conversions, and efficiency.

• Drive data-driven optimization of all marketing activities.

Key Experience & Capabilities :

• 10-12 years in B2B marketing, with strong digital focus.

• Hands-on experience with Google Ads and LinkedIn Campaign Manager.

• Experience in ABM strategy and execution.

• Familiarity with marketing automation (Marketo/HubSpot) and CRM (Salesforce).

• Experience in event marketing and cross-functional collaboration.

Who We Are

The Future Is What We Make It at Honeywell. From sustainable aviation fuel and life-saving healthcare sensors to collaborating on every NASA space mission since the 1950s, over 100 years of innovation has always been driven by an investment in our people. Learn more about Honeywell: https://www.youtube.com/watch?v=CG-rmG0eKLk

Discover More

Our focus at Honeywell is innovation that drives business, improves the bottom line and creates solutions for our customers and communities around the world. There’s a lot for you to discover. Our solutions, our case studies, our #Futureshapers, and so much more.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

For more information on how we process your information in the job application process, please refer to honeywell.com/us/en/privacy-statement .

If a disability prevents you from applying for a job through our website, e-mail [e-mail] No other requests will be acknowledged.

Copyright © 2024 Honeywell International Inc.

Honeywell Technologies is a global, pure-play automation company with a legacy of innovating to help solve the world’s most mission-critical challenges, enhancing the quality of life for people and communities around the world. We serve the building, industrial and process sectors with a broad portfolio of services, solutions and products, underpinned by our Honeywell Technologies Accelerator operating system and Honeywell Technologies Forge intelligence layer. By combining the deep domain expertise of our more than 50,000 employees with decades of data from our global installed base, we are uniquely positioned to lead the industrial sector’s transition from automation to autonomy.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.