Social Media Operations Specialist

Linknusa Sdn. Bhd.; Kuala Lumpur; On-site; MYR 55,800 - 100,440; Full time

Job summary

Linknusa Sdn. Bhd. is seeking a social media operations specialist to lead end-to-end content strategy and account management across Instagram, TikTok, YouTube, and Facebook. You will translate product USPs into engaging content and oversee creative production, building a library of brand assets.

You will drive growth through platform trends, influencer collaborations, and data-driven optimizations, while collaborating with Design and Marketing to maximize impact and efficiency.

Qualifications

• Experience in developing content strategies for social media platforms.
• Ability to plan content calendars and manage publishing schedules.
• Strong understanding of engagement metrics and conversion signals.

Responsibilities

• Lead growth and end-to-end operation of brand accounts on Instagram, TikTok, YouTube, and Facebook.
• Translate product USPs and market insights into brand-aligned content strategies.
• Oversee the creation and QC of multimedia content (short videos, graphics, copy).
• Drive follower growth and engagement through trends, hashtags, and influencer collaborations.
• Monitor KPIs (Impressions, Engagement Rate, Follower Growth, CVR) and generate actionable reports.

Skills

Content strategy

Account management

Growth hacking

Data analysis

Brand collaboration

Cross-functional teamwork

Job description

Linknusa Sdn. Bhd. is seeking a social media operations specialist to lead end-to-end content strategy and account management across Instagram, TikTok, YouTube, and Facebook. You will translate product USPs into engaging content and oversee creative production, building a library of brand assets.

You will drive growth through platform trends, influencer collaborations, and data-driven optimizations, while collaborating with Design and Marketing to maximize impact and efficiency.