Social Media Operations

Linknusa Sdn. Bhd.; Kuala Lumpur; On-site; MYR 55,800 - 100,440; Full time

Job summary

Linknusa Sdn. Bhd. is seeking a social media operations specialist to lead end-to-end content strategy and account management across Instagram, TikTok, YouTube, and Facebook. You will translate product USPs into engaging content and oversee creative production, building a library of brand assets.

You will drive growth through platform trends, influencer collaborations, and data-driven optimizations, while collaborating with Design and Marketing to maximize impact and efficiency.

Qualifications

• Experience in developing content strategies for social media platforms.
• Ability to plan content calendars and manage publishing schedules.
• Strong understanding of engagement metrics and conversion signals.

Responsibilities

• Lead growth and end-to-end operation of brand accounts on Instagram, TikTok, YouTube, and Facebook.
• Translate product USPs and market insights into brand-aligned content strategies.
• Oversee the creation and QC of multimedia content (short videos, graphics, copy).
• Drive follower growth and engagement through trends, hashtags, and influencer collaborations.
• Monitor KPIs (Impressions, Engagement Rate, Follower Growth, CVR) and generate actionable reports.

Skills

Content strategy

Account management

Growth hacking

Data analysis

Brand collaboration

Cross-functional teamwork

Job description

If you are passionate about content strategy, social media trends, and data-driven marketing, we'd love to hear from you.

Key Responsibilities:

• Account Management & Growth: Lead the end-to-end operation and strategic growth of official brand accounts across Instagram, TikTok, YouTube, and Facebook, including content planning, publishing schedules, and community management.
• Content Strategy: Translate product USPs (Unique Selling Points) and market insights into brand-aligned content strategies that drive high engagement and conversion rates.
• Creative Production: Oversee the conceptualization, production, and quality control of multimedia content (short videos, graphics, and copy), building a sustainable library of high-quality brand assets.
• Growth Hacking: Leverage platform trends, hashtags, interactive mechanisms, and influencer collaborations to boost follower growth, engagement rates, and organic reach.
• Data Analysis & Optimization: Monitor key performance indicators (Impressions, Engagement Rate, Follower Growth, VTR, CVR, etc.), generate actionable reports, and continuously iterate strategies based on data insights.
• Cross-functional Collaboration: Partner with Design and Marketing teams to ensure seamless project execution and maximize brand impact and business efficiency.

[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-linknusa-sdn-bhd-job-social-media-operations-0] ]]>