Social Media Lead

Brew Interactive; Kuala Lumpur; On-site; MYR 67,000 - 134,000; Full time

Job summary

Brew Interactive, based in Malaysia, is seeking a hands-on Social Media Lead to manage day-to-day social media operations and content delivery for key accounts. You will drive content planning, coordinate development across formats, manage publishing and community engagement, and monitor channel performance.

The role focuses on video-led content, including podcasts and interviews repurposed into shorter clips, carousels, EDMs and more, with close collaboration with internal creative and

Qualifications

• 3-5 years of experience in social media management.
• Proven experience managing social media accounts for brands.
• Strong understanding of Facebook, Instagram and YouTube.
• Experience creating content calendars and coordinating workflows.
• Ability to adapt long-form content into short-form videos and posts.
• Knowledge of trends, formats and audience engagement.

Responsibilities

• Develop and manage monthly social media content calendars aligned with strategy and campaigns.
• Coordinate with designers, copywriters and video teams to deliver assets on time.
• Manage publishing across Facebook, Instagram and YouTube and engage with audiences.
• Monitor performance, provide monthly reports and insights.
• Create simple graphics and assist with design guidance and asset adaptation.

Skills

Social media management

Content planning

Copywriting

Project management

English communication

Tools

Meta Business Suite

Canva

Adobe Creative Suite

Job description

We are looking for a hands-on and organised Social Media Lead to manage the day-to-day social media operations and content delivery for one of our key accounts.

This role will be responsible for driving social media content planning, coordinating content development across multiple formats, managing publishing and community engagement, and monitoring channel performance.

The content strategy will primarily revolve around video-led content, including podcasts and interviews, which will be repurposed into shorter social media clips, carousels, static posts, EDMs and other supporting content formats.

The ideal candidate is someone who understands social media content beyond just posting, has a good eye for creative execution, and can manage multiple moving parts to ensure content is delivered consistently and effectively.

You will work closely with internal creative, design, copywriting and production teams to bring the content strategy to life.

Key Responsibilities

1. Social Media & Content Planning

Develop and manage monthly social media content calendars aligned with the overall content strategy and campaign objectives.

Propose content ideas, themes and formats that are relevant to the target audience and platform.

Identify opportunities to repurpose long-form content, such as podcasts and interviews, into shorter, engaging social media formats.

Ensure content is tailored to the respective platforms while maintaining brand consistency and messaging.

Stay updated on social media trends, platform developments and content best practices, identifying opportunities to improve engagement and reach.

2. Content Management & Coordination

Manage the end-to-end content workflow, from briefing and coordinating content development to reviewing assets, obtaining approvals and scheduling publication.

Coordinate with internal designers, copywriters and video production teams to ensure all content assets are delivered according to the content calendar.

Provide clear creative briefs and references for social media posts, video cut-downs, carousels, EDMs and paid media assets.

Review content and creative assets to ensure accuracy, quality, brand consistency and alignment with client requirements.

Manage content adaptations across different channels, ensuring messaging and creative formats are appropriate for each platform.

3. Social Media Publishing & Community Management

Manage day-to-day publishing and scheduling across social media channels, including Facebook, Instagram and YouTube.

Ensure all content is published accurately and on schedule.

Monitor comments, messages and audience interactions, and facilitate timely responses in line with client communication guidelines.

Identify opportunities to encourage meaningful conversations and improve audience engagement.

Escalate sensitive queries, customer complaints or issues to the relevant stakeholders where necessary.

4. Performance Tracking & Reporting

Monitor social media performance across key platforms, tracking metrics such as reach, impressions, engagement, video views, audience growth and other relevant KPIs.

Prepare monthly social media performance reports and provide insights into content performance.

Identify high-performing content formats and topics, as well as areas for improvement.

Translate performance findings into actionable recommendations for future content planning and optimisation.

5. Basic Creative & Design Support

Create simple social media graphics, static posts and carousel adaptations when required.

Make basic design amendments and resize creative assets for different social media placements.

Provide creative input and references to guide the design and production teams.

Ensure visual consistency across social media content and adherence to brand guidelines.

Requirements & Skills

Social Media & Content Management

3-5 years of experience in social media management, digital content or a related role.

Proven experience managing social media accounts and developing content for brands.

Strong understanding of social media platforms, particularly Facebook, Instagram and YouTube.

Experience developing content calendars, managing publishing schedules and coordinating multiple content deliverables.

Good understanding of how to adapt long-form content into short-form videos, social posts and other content formats.

Strong understanding of social media trends, content formats and audience engagement.

Content & Creative Skills

Strong content sense, with the ability to identify engaging topics, content angles and storytelling opportunities.

Good copywriting skills, particularly for social media captions and short-form content.

Basic graphic design capabilities, with working knowledge of tools such as Canva and/or Adobe Creative Suite.

Able to create simple static creatives, carousel posts, resize and adapt design assets independently.

Good visual sense and ability to provide creative direction and constructive feedback on design and video assets.

Familiarity with video content production and editing workflows is an advantage.

Account & Project Management

Strong organisational and project management skills, with the ability to manage multiple deliverables and deadlines.

Comfortable coordinating with different stakeholders, including clients, designers, copywriters and video production teams.

Able to manage client feedback, content approvals and revisions efficiently.

Proactive, detail-oriented and comfortable taking ownership of day-to-day account operations.

Good written and verbal communication skills in English.

Tools & Technical Knowledge

Experience with social media management and analytics tools such as Meta Business Suite and other scheduling platforms.

Familiarity with EDM platforms and basic email marketing workflows is an advantage.

Basic understanding of social media performance metrics and reporting.

Bonus Points

Understanding of or experience managing social media accounts in the financial services industry.

Experience working with corporate brands or regulated industries.

Familiarity with financial, investment or wealth-related content.

Experience with basic video editing or short-form video production.

Familiarity with EDM design and HTML email development.

What We’re Looking For

We are looking for someone who can take ownership of a social media account, not just execute individual posts.

You should be comfortable managing the content process from planning to publishing, have a good understanding of what makes social media content engaging, and know how to work with creative specialists to bring ideas to life.

You do not need to be a professional videographer, video editor or designer. However, you should have sufficient creative knowledge to understand what good content looks like, contribute ideas, execute basic design work and coordinate effectively with the wider team.

Unlock job insights

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Social Media Lead?
• Which of the following types of qualifications do you have?
• Do you have Video Editing experience?

Advertising, Marketing & Communications Services 11-50 employees

Since our founding in 2009, our agency has continually refined its model to strike the perfect balance between the scale of a large agency and the agility of a boutique team. We craft fully customised strategies tailored to your business goals, never relying on templates.

As your company evolves, we adapt and pivot to stay aligned with your needs. Our pricing is more conservative than large agencies, with no minimum budget required. Ultimately, we aim to act as an extension of your marketing team - driving collaboration, flexibility, and long-term profitability.