Social Media Executive

Publicis Groupe; Kuala Lumpur; On-site; MYR 30,000 - 52,000; Full time

Benefits offered by this job

Birthday leave

Hybrid work schedule

Friday disconnects

Medical coverage

Phone allowance

Job summary

Publicis Groupe Holdings B.V. is seeking a Social Media Executive to manage social communities and brand visibility at the local market level. You will craft posts, respond to user conversations, and align content with global and local strategies while coordinating with clients and internal teams.

The role requires 1 year in digital/communication, fluency in English and Malay, and a passion for blogging and social platforms. A hybrid schedule and benefits are provided.

Qualifications

• 1 year working in digital and/or communications.
• Fluent in English and Malay.
• Experience living in the social media universe (Pinterest, YouTube, WhatsApp, Instagram, Reddit, etc.).
• Excellent research and writing skills with ability to create smart social content quickly.
• Passion for blogging, microblogging and Facebooking.
• Strong understanding of marketing strategy, especially feed marketing.
• Experience sourcing and managing content development and publishing.
• Willingness to travel and explore new ideas.
• Experience using CapCut for video editing.

Responsibilities

• Manage content for social media conversations and activities including employment branding.
• Maintain a good relationship between the client and the agency.
• Handle VOC and escalate to internal and client stakeholders as needed.
• Post content for feeds and discussion topics in alignment with global/local strategies.
• Manage daily operations of pages/channels including themes and layouts.
• Maintain editorial calendars.
• Adhere to social channel guidelines.
• Review and respond to user comments to foster a positive community.
• Enforce Social Media Guidelines as defined by strategies.
• Identify and engage advocates and influencers to foster dialogue.
• Manage employment branding and content.
• Prepare quarterly reporting and liaise with clients including content writing and editing.
• Coordinate with other teams for events and coverage.
• Pull and interpret data using a basic analytics report template.

Skills

Bilingual English/Malay

Creative writing

Social media marketing

Content creation

Research skills

Analytics basics

Tools

CapCut

Job description

Overview

Social Media Executive is responsible for ensuring active and engaged social communities (i.e., Facebook, Twitter, YouTube, Instagram, etc.). Social Media Executive is also responsible for monitoring online conversations and participating in those conversations to build client product visibility as well as support brand awareness and engagement at local market level.

Responsibilities

• Manage content for social media conversations and activities including employment branding.
• Maintain a good relationship between the client and the agency.
• Manage VOC (voice of the consumer) and streamline escalation as appropriate to internal and client stakeholders as needed.
• Post content for feeds and discussion‑starter topics including writing Facebook status updates, tweets, blog posts, etc. in alignment with global/local client social strategies.
• Manage daily operations of page/channel including themes/skin/layout changes when appropriate.
• Maintain editorial calendars.
• Adhere to the standard practices guide for social channel responsibilities and guidelines.
• Review and respond to user-generated comments to foster a positive community and add value to the users’ experience as outlined in the schedule.
• Enforce Social Media Guidelines as defined by global/local client social media strategies.
• Identify, locate and engage advocates and influencers within the various social community sites to foster dialogue and allow discussions about client’s products and promotions/campaigns.
• Manage employment branding, P‑G content.
• Prepare quarterly reporting and liaise with clients including content writing and editing.
• Coordinate with other teams for event planning including on ground coverage, office events or offsite events.
• Pull and interpret data using a basic analytics report template during campaign/promotions to highlight key findings from social media forums; key areas of the report template may include:
• Activity on pages/channel management
• Community activity (fans, posts, comments, conversation topics, etc.)
• Moderation actions (posts, comments and content removal and/or banning)

Qualifications

• 1 year working in digital and/or communications. Fresh graduates are welcome to apply.
• Fluent in English and Malay language proficiency (can read, write, speak).
• Experience living in the social media universe—you’re in‑the‑know on Pinterest, YouTube, WhatsApp, Instagram, Reddit, Kik, Flickr, Forums, Twitter, Wikis, blogs, etc.
• Excellent research and writing skills—and the ability to create smart social content quickly (please include links to examples of your work in your application).
• A passion for blogging, microblogging and Facebooking.
• A strong understanding of marketing strategy, particularly feed marketing.
• Experience sourcing and managing content development and publishing.
• The ability to back up great creative ideas with sound analytical reasoning.
• The ability to identify threats and opportunities in user generated content.
• Knowledge of search engine optimization basics.
• Willingness to travel—you’re open to new places, new faces and new ideas.
• Experience using CapCut for video editing for social content.

Additional information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations.
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance.