Social Media & Influencer Marketing | KOL Coordinator @ Ipoh

CGP Personnel; Ipoh; On-site; MYR 33,000 - 56,000; Full time

Benefits offered by this job

Statutory employment benefits

Job summary

CGP Personnel in Ipoh, Perak, is seeking a motivated influencer marketing coordinator to support Xiaohongshu campaigns for Singapore and Malaysia clients. You will research and shortlist Xiaohongshu KOLs, coordinate terms and deliverables, and maintain an influencer database.

This role emphasizes Chinese communication, strong coordination, and growth as the Malaysia team expands. Join us to gain hands-on experience in cross-border influencer marketing, learn campaign tracking practices, and

Qualifications

• Interested in influencer marketing and social media.
• Familiar with Xiaohongshu (RED) and its content trends.
• Ability to communicate effectively in Chinese for day-to-day coordination with Xiaohongshu creators.
• Good communication and coordination skills.
• Able to work in Ipoh, Perak.

Responsibilities

• Research and shortlist suitable Xiaohongshu KOLs / KOCs based on campaign objectives and target audiences.
• Reach out to creators and coordinate collaboration terms, rates, barter arrangements and deliverables within approved budgets.
• Build good relationships with creators and maintain an updated influencer database.
• Brief creators on campaign objectives, timelines, content requirements and brand guidelines.
• Coordinate product arrangements, content submissions, feedback, approvals and posting schedules.
• Review submitted content against campaign requirements and flag issues to the project lead.
• Follow up on deadlines and resolve day-to-day campaign execution issues.
• Maintain campaign trackers, creator records and posting links.
• Collect campaign results and assist in preparing performance reports.
• Work closely with the Singapore account team and Ipoh operations team.

Skills

Influencer marketing

Social media

Chinese fluency

Coordination

Job description

Research and shortlist suitable Xiaohongshu KOLs / KOCs based on campaign objectives and target audiences.

Reach out to creators and coordinate collaboration terms, rates, barter arrangements and deliverables within approved budgets.

Build good relationships with creators and maintain an updated influencer database.

Campaign Coordination

Brief creators on campaign objectives, timelines, content requirements and brand guidelines.

Coordinate product arrangements, content submissions, feedback, approvals and posting schedules.

Review submitted content against campaign requirements and flag issues to the project lead.

Follow up on deadlines and resolve day-to-day campaign execution issues.

Tracking & Reporting

Maintain campaign trackers, creator records and posting links.

Collect campaign results and assist in preparing performance reports.

Work closely with the Singapore account team and Ipoh operations team.

Requirements:

Interested in influencer marketing and social media.

Familiar with Xiaohongshu (RED) and its content trends.

Ability to communicate effectively in Chinese is required for day-to-day coordination with Xiaohongshu (RED) creators.

Good communication and coordination skills.

Able to work in Ipoh, Perak.

What We Offer

Training and hands‑on experience with Xiaohongshu campaigns for Singapore and Malaysia clients.

Exposure to cross‑border marketing and influencer partnerships.

Opportunities for career growth as the Malaysia team expands.

Statutory employment benefits.