Creator Liaison Specialist

Plixitt Solutions; Kuala Lumpur; Hybrid; MYR 33,000 - 67,000; Full time

Job summary

Plixitt Solutions is seeking a Creator Liaison Specialist in Kuala Lumpur, Malaysia. The role serves as the primary bridge between clients and creators, handling campaign goals, creator vetting, rates, briefs, and scheduling to ensure on-brief, on-brand deliverables.

You will build a trusted network of creators for ongoing projects, coordinate timelines, and review drafts for quality and alignment. Strong organization, relationship-building, and negotiation skills are essential for success.

Responsibilities

• Liaise directly with clients to understand their campaign objectives, target audience, budget and creator preferences.
• Source, shortlist and vet suitable creators (KOCs and KOLs) on platforms such as Xiaohongshu/RedNote, Instagram and TikTok based on client objectives, audience fit and content quality.
• Present creator shortlists, proposed rates and collaboration plans to clients for approval.
• Reach out to creators, pitch collaboration opportunities, and negotiate rates, deliverables and timelines within the agreed campaign budget.
• Prepare clear creator briefs covering key messages, content requirements, brand guidelines and posting schedules.
• Act as the bridge between clients, creators and the internal team, relaying feedback in both directions clearly and managing expectations on all sides.
• Coordinate schedules, product deliveries, shoots and posting dates between clients, creators and the internal team.
• Review creator content drafts against the brief and brand guidelines, share them with clients for approval, consolidate client feedback and manage amendment rounds through to sign-off.
• Keep clients updated on collaboration progress, posting schedules and results, addressing their questions and concerns promptly and professionally.
• Track collaboration progress, deliverables and posting schedules to ensure every campaign goes live on time.
• Monitor published creator content and compile post-campaign results such as reach, views and engagement into clear reports for clients.
• Build and maintain an organised creator database, nurturing long-term relationships with reliable creators for future campaigns.
• Collaborate with the Client Relations and Social Media Teams to plan creator campaigns that align with client goals.
• Stay up to date with creator trends, platform changes and emerging talent to recommend fresh collaboration ideas.
• Provide guidance and support to Creator Liaison Interns on their daily responsibilities.

Job description

We are looking for a Creator Liaison Specialist to be the bridge between our clients and the creators who bring their brands to life. This role works directly with clients to understand their campaign goals, then manages the full lifecycle of creator collaborations, from identifying the right KOCs and KOLs and presenting them for client approval to reaching out, negotiating terms and briefing them clearly. You will be the main point of contact for both clients and creators, relaying feedback in both directions, keeping everyone updated and coordinating schedules, product deliveries and posting dates, while reviewing content drafts to make sure every piece stays on brief and on brand. Beyond individual campaigns, you will build and nurture a trusted network of creators that our team can rely on for future projects. Your ability to combine genuine relationship-building with strong organisation and follow-through will be key to running creator campaigns that deliver real results for our clients.

Key Responsibilities

• Liaise directly with clients to understand their campaign objectives, target audience, budget and creator preferences.
• Source, shortlist and vet suitable creators (KOCs and KOLs) on platforms such as Xiaohongshu/RedNote, Instagram and TikTok based on client objectives, audience fit and content quality.
• Present creator shortlists, proposed rates and collaboration plans to clients for approval.
• Reach out to creators, pitch collaboration opportunities, and negotiate rates, deliverables and timelines within the agreed campaign budget.
• Prepare clear creator briefs covering key messages, content requirements, brand guidelines and posting schedules.
• Act as the bridge between clients, creators and the internal team, relaying feedback in both directions clearly and managing expectations on all sides.
• Coordinate schedules, product deliveries, shoots and posting dates between clients, creators and the internal team.
• Review creator content drafts against the brief and brand guidelines, share them with clients for approval, consolidate client feedback and manage amendment rounds through to sign-off.
• Keep clients updated on collaboration progress, posting schedules and results, addressing their questions and concerns promptly and professionally.
• Track collaboration progress, deliverables and posting schedules to ensure every campaign goes live on time.
• Monitor published creator content and compile post-campaign results such as reach, views and engagement into clear reports for clients.
• Build and maintain an organised creator database, nurturing long-term relationships with reliable creators for future campaigns.
• Collaborate with the Client Relations and Social Media Teams to plan creator campaigns that align with client goals.
• Stay up to date with creator trends, platform changes and emerging talent to recommend fresh collaboration ideas.
• Provide guidance and support to Creator Liaison Interns on their daily responsibilities.

Job Requirements

• Entry-level candidates are welcome; prior experience in influencer/KOL marketing, social media or public relations is an advantage.
• Active user of Xiaohongshu/RedNote, Instagram and TikTok, with a strong understanding of creator culture and content trends.
• Strong communication and negotiation skills, confident dealing with both clients and creators and building rapport with new people.
• Highly organised with strong attention to detail, able to manage multiple creators and campaigns at once and meet deadlines in a fast-paced environment.
• Minimum SPM holder; a diploma/degree in Marketing, Mass Communication, Media or Public Relations is beneficial.
• Proficient in both written and spoken English and Mandarin; proficiency in Malay is a bonus.
• Willingness to travel (including outstation travel) for creator shoots or events, with immediate availability preferred.