Social Media Executive

Burger King; Sepang; On-site; MYR 56,000 - 89,000; Full time

Job summary

Burger King Malaysia is seeking a dynamic Social Media Content Specialist to develop engaging content across platforms, write bilingual copy, and manage community engagement. You will collaborate with agencies to deliver campaigns that reflect the brand voice and resonate with the audience.

The role requires strong writing skills in Bahasa Malaysia and English, proficiency in Canva and Adobe tools, and the ability to edit basic video content for social channels. Fresh graduates are welcomed.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Fresh graduates are encouraged to apply.
• Proficiency in Bahasa Malaysia and English is required.

Responsibilities

• Develop and create engaging content (posts, images, videos) that aligns with Burger King’s brand identity.
• Write, edit, and proofread copy for social media posts in Bahasa Malaysia and English.
• Adapt content for Facebook, Instagram, TikTok, YouTube, and other platforms.
• Collaborate with agencies to develop campaigns reflecting the brand voice.
• Monitor and engage with followers, respond to comments and messages professionally.

Skills

Content creation

Copywriting

Social media

Bilingual BM/English

Video editing

Canva

Adobe Illustrator

Adobe Photoshop

Team collaboration

Education

Bachelor's degree in Marketing or Communications

Fresh graduates welcome

Tools

Canva

Adobe Illustrator

Adobe Photoshop

MS Office (Word, Excel, PowerPoint)

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Develop and create engaging content (posts, images, and videos) that aligns with Burger King's brand identity.

Write, edit, and proofread copy for social media posts in both Bahasa Malaysia and English.

Adapt content to fit different social media platforms (Facebook, Instagram, TikTok, YouTube).

Collaborate with external agencies to develop creative content and campaigns that reflect the brand's voice and resonate with the target audience.

2.Community Management

Collaborate with agency to monitor and engage with followers across social media platforms, responding to comments, complaints and messages in a timely, professional manner.

Foster positive interactions with the community to build brand loyalty.

3.User-Generated & Store-Generated Content

Identify and curate relevant user-generated content (UGC) and store-generated content (SGC) to amplify brand engagement.

Create campaigns that encourage audience participation and highlight user experiences with the brand.

4.Video & Multimedia

Record and create simple social media videos for social media content, including product shots, behind-the-scenes footage, and event coverage using tools like Canva or mobile apps.

Collaborate with the internal design team or external agencies to develop high-quality visuals and multimedia content for social media campaigns.

Ensure all video and multimedia content aligns with the brand's identity and platform requirements.

5.Performance Measurement & Analysis

Track and report on social media performance metrics such as engagement rates, follower growth, video views, and website traffic.

Support the hiring manager with data-driven insights to optimize content strategy, working with agencies to refine future campaigns and initiatives.

6.Additional Responsibilities

Stay up-to-date with the latest social media trends, platform updates, and best practices.

Update website with promotional materials and content, primarily for offers

Assist with other marketing initiatives, campaigns, and team projects as needed to support overall brand goals.

Prepare reports by collecting, analysing and summarizing sales data and competitors activities, on a weekly or on an adhoc basis.

Requirements:

1.Education/Experience:

Bachelor's degree in Marketing, Communications, or any related field.

Fresh graduates are encouraged to apply.

2.Required Knowledge:

Basic knowledge of Microsoft Office applications (Word, Excel, PowerPoint).

Familiarity with major social media platforms like Facebook, Instagram, TikTok, Twitter, Threads and YouTube.

Basic understanding of digital marketing is a plus.

Ability to use Adobe Illustrator, Photoshop and Canva is a plus, but not mandatory.

Strong awareness of social media trends and platform best practices.

Excellent language proficiency in Bahasa Malaysia and English.

Creativity and resourcefulness in content development, storytelling, and adapting to platform-specific content.

Basic skills in simple video recording using mobile devices or cameras.

Video editing knowledge using basic tools (e.g., Canva, Adobe Creative Suite, or any mobile apps).

Knowledge of graphic design software (e.g., Canva) for creating social media visuals.

Ability to work both independently and in a team to meet deadlines.

4.Values:

Passionate about social media

High attention to detail and organizational skills.

Strong time management and ability to manage multiple tasks in a fast-paced environment.

Willingness to adapt to new challenges and a proactive attitude toward learning.

Positive, collaborative spirit with the ability to work well in a team.

Key Business Relationships:

Internal - Marketing team, Operations team, and Functional Head

External - Vendors, agencies, and contractors