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Wangsa Holdings Sdn Bhd is seeking a dynamic and creative Social Media Growth Manager to join our Marketing & Communications team in Kuala Lumpur. This full-time role focuses on expanding our digital presence across platforms, driving engagement, and steering growth through data-driven strategies.
You will craft content, manage campaigns, collaborate with design and product teams, and report KPIs. Ideal candidates have 2–3 years in social media/digital marketing, strong copy and analytics
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Wangsa Holdings Sdn Bhd is seeking a dynamic and creative Social Media Growth Manager to join our Marketing & Communications team. This is a full-time position based in Kuala Lumpur that plays a crucial role in driving our brand's digital presence and engagement across social media platforms. As Social Media Growth Manager, you will be responsible for developing and executing comprehensive social media strategies that increase our audience reach, boost engagement metrics, and ultimately drive business growth. This position sits at the intersection of creative content development and data-driven marketing, requiring someone who can balance strategic thinking with hands‑on execution.
Developing and implementing comprehensive social media strategies across multiple platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter and others) aligned with company objectives and target audience demographics
Creating, curating and scheduling engaging content that resonates with our audience, including written copy, graphics, videos and interactive elements
Managing day-to-day social media operations, including community engagement, responding to comments and messages, and fostering meaningful conversations with followers
Analysing social media performance metrics and providing regular reports on key performance indicators (KPIs) such as engagement rates, follower growth, reach and conversion metrics
Identifying trends, opportunities and best practices within the digital and social media landscape to maintain competitive advantage
Collaborating with cross-functional teams including marketing, content, design and product teams to ensure cohesive messaging and campaign execution
Managing social media advertising campaigns, including budget allocation, audience targeting, A/B testing and optimisation for maximum return on investment
Building and nurturing relationships with influencers, brand ambassadors and key opinion leaders to expand reach and credibility
Staying abreast of platform algorithm changes and feature updates to adapt strategies accordingly
Conducting competitive analysis and benchmarking to identify growth opportunities and areas for improvement
Minimum 2-3 years of proven experience in social media management, digital marketing or a similar role within the marketing and communications sector
Strong understanding of various social media platforms, their algorithms, best practices and audience demographics
Demonstrated expertise in content creation and curation, with the ability to develop compelling narratives that drive engagement
Proficiency in social media management tools and analytics platforms (such as Hootsuite, Buffer, Sprout Social or native platform analytics)
Excellent written and verbal communication skills with a keen eye for detail and brand consistency
Data-driven mindset with the ability to interpret analytics, identify insights and make data-backed recommendations
Experience with social media advertising platforms and campaign management, including budget management and performance optimisation
Creative thinking and problem-solving abilities to develop innovative content and growth strategies
Strong organisational skills and the ability to manage multiple campaigns and priorities simultaneously
Familiarity with graphic design tools (Canva, Adobe Creative Suite) or video editing software is advantageous
Knowledge of SEO and digital marketing fundamentals to support broader marketing objectives
Ability to work collaboratively within a team environment while demonstrating initiative and autonomy
At Wangsa Holdings Sdn Bhd, we are committed to fostering a supportive and dynamic work environment where our employees can thrive and grow. We offer a competitive salary package commensurate with experience and qualifications. Additional benefits include comprehensive health and wellness programmes, professional development opportunities including training and upskilling in the latest digital marketing tools and trends, career progression pathways within a growing organisation, and a collaborative team culture that values creativity and innovation. We promote work-life balance and offer flexible working arrangements where appropriate. Our employees benefit from a vibrant workplace culture that encourages continuous learning, open communication and recognition of achievements.
Wangsa Holdings Sdn Bhd is a forward-thinking organisation committed to excellence and innovation across our business operations. We pride ourselves on our dynamic approach to marketing and communications, leveraging digital channels to connect with our audience and drive sustainable business growth. Our team is composed of passionate professionals who are dedicated to delivering exceptional results and maintaining the highest standards of creativity and professionalism. We operate in a rapidly evolving digital landscape and seek individuals who are excited about the opportunities this presents. Our company values collaboration, integrity and a relentless focus on delivering value to our stakeholders and customers.