Social Media & Content Specialist

OPG CAPITAL HOLDINGS SDN. BHD.; Kuala Lumpur; On-site; MYR 56,000 - 89,000; Full time

Job summary

OPG CAPITAL HOLDINGS SDN. BHD.

in Kuala Lumpur is seeking a skilled Social Media Manager to develop engaging content aligned with marketing campaigns and product launches. You will manage community engagement, monitor performance across Facebook, YouTube and Instagram, and collaborate with marketing, design, product, and compliance to ensure accurate, timely communications that resonate with Malaysian audiences.

Qualifications

• Diploma or bachelor's degree in Marketing, Communications, Journalism, or related field.
• 2–3 years in social media management or digital marketing with demonstrable content performance.
• Hands-on knowledge of Facebook, YouTube and Instagram formats and tools.
• Strong copywriting and planning skills; proficient with Canva, CapCut and Adobe tools.
• Familiarity with analytics tools like Meta Business Suite or YouTube Studio.

Responsibilities

• Develop monthly content calendars aligned with marketing campaigns, product launches and brand activities.
• Engage the community by responding to comments and messages; escalate sensitive issues to compliance when needed.
• Monitor platform performance and report on engagement, video completion, shares, and conversions to inform content improvements.
• Run structured content tests on hooks, thumbnails, formats, captions and publishing times, and document learnings.
• Support media outreach by building media lists and coordinating interviews or content collaborations.
• Identify Malaysian influencers and potential brand partners for collaborations.
• Track local trends and questions to turn insights into content opportunities.
• Collaborate with marketing, design, product, customer service and compliance to ensure accurate, timely communications.

Skills

Social media management

Content creation

Copywriting

Analytics

Project coordination

Education

Marketing/Communications degree

Tools

Meta Business Suite

YouTube Studio

Canva

CapCut

Adobe suite

CapCut or equivalent

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Key responsibilities

Develop monthly content calendars aligned with marketing campaigns, product launches and brand activities.

Manage community engagement by responding to comments and messages. Handle general enquiries directly, and promptly elevate personal data, account, repayment or complaint-related matters to customer service or compliance instead of discussing sensitive information publicly.

Monitor platform performance and regularly report on engagement rate, video completion, shares, saves, website or app-store visits, and attributable registration-to-application conversion; use the findings to improve content formats, publishing times and campaign execution.

Run structured content tests on hooks, thumbnails, formats, captions and publishing times, and document actionable learnings.

Support local media outreach by building media lists, maintaining media relationships, distributing press releases and coordinating interviews or content collaborations.

Identify and engage relevant Malaysian influencers, content creators and potential brand partners.

Monitor Malaysian social media trends, competitor activity, recurring user questions, scam-related misinformation and platform changes, and turn relevant insights into useful content opportunities.

Work closely with marketing, design, product, customer service and compliance teams to ensure external communications are accurate, brand-consistent, appropriate for financial content and delivered on time.

About you

Diploma or bachelor's degree in Marketing, Communications, Journalism, Media or a related field; candidates with a strong portfolio and equivalent hands‑on experience will also be considered.

2–3 years of experience in social media management, digital marketing or content production, with practical examples of independently planning, producing and reviewing content performance.

Hands‑on knowledge of Facebook, YouTube and Instagram, including their content formats, audience behavior and platform tools.

Strong content planning and copywriting skills, with hands‑on proficiency in AI‑assisted creative tools and platforms such as Canva, Adobe, CapCut or equivalent tools for generating, editing and refining social media images and short‑form videos.

Familiarity with Meta Business Suite, YouTube Studio or similar analytics tools, with the ability to turn performance data into actionable content improvements.

Strong written and spoken Bahasa Malaysia and English, with the ability to create locally natural content for Malaysian audiences; Mandarin proficiency is an advantage.

Demonstrates sound judgment when communicating financial products, including verifying product information and avoiding guaranteed approval claims, exaggerated disbursement speed, false urgency or other misleading statements.

Existing relationships with Malaysian media, influencers or content creators are an advantage.

Proactive, organized and comfortable managing multiple projects and deadlines.

Strong communication, coordination and execution skills, with the ability to work independently.

Nice-to-Haves

Experience in consumer finance, technology, e‑commerce, internet or lifestyle brands.

Experience with basic paid social advertising, A/B testing or social campaign promotion.

Previous involvement in media events, press releases or brand PR campaigns.