Social Media Content Creator

SNF Cake Ingredients Sdn Bhd; Alor Setar; On-site; MYR 39,000 - 58,000; Full time

Job summary

SNF Cake Ingredients Sdn Bhd in Malaysia seeks a Creative Social Media Content Creator to plan and produce content for TikTok, Instagram, Facebook, and the company website, including videos, posters, and blog articles. You will turn brand messages and campaigns into engaging visuals.

From concept to publication, you’ll develop content themes, write scripts, shoot and edit videos, design posters and banners, add captions, subtitles, and SEO-friendly headlines, and analyse performance to inform

Qualifications

• Experience in social media content creation, video production and editing, graphic design, or a related field.
• Familiarity with TikTok, Instagram, and Facebook content formats and publishing tools.
• Able to independently handle basic filming, video editing, subtitles, and poster design.
• Proficient in CapCut, Canva, Affinity, or similar tools.

Responsibilities

• Develop content themes and publishing schedules based on brand positioning, target audiences, and marketing plans.
• Plan content suited to TikTok, Instagram, Facebook, and the company website.
• Propose creative ideas and communicate product benefits through clear, engaging content.
• Develop short-video concepts, write scripts, and handle filming and editing.
• Produce product introductions, demonstrations, brand stories, and promotional videos.
• Add subtitles, voiceovers, music, and cover images, adapting video formats for each platform.
• Collaborate with marketing, e-commerce, sales, and other teams to understand product and campaign requirements.

Job description

We are looking for a creative Social Media Content Creator with strong visual storytelling skills to plan and produce content for TikTok, Instagram, Facebook, and our company website, including videos, posters, and blog articles. This role involves turning brand messages, product features, and marketing campaigns into engaging content. You will participate in the full content creation process, from concept development and production to publishing and performance analysis, helping increase brand awareness, audience engagement, and website traffic.

Key responsibilities

Develop content themes and publishing schedules based on brand positioning, target audiences, and marketing plans.

Plan content suited to TikTok, Instagram, Facebook, and the company website.

Propose creative ideas and communicate product benefits through clear, engaging content.

Develop short-video concepts, write scripts, and handle filming and editing.

Produce product introductions, demonstrations, brand stories, promotional videos, and behind-the-scenes content.

Add subtitles, voiceovers, music, and cover images, adapting video formats for each platform.

Coordinate on-camera participants, filming locations, and supporting materials as needed.

Design social media posters, promotional graphics, product visuals, and website banners.

Create campaign materials with clear messaging and consistent branding.

Adapt designs and layouts to each platform’s dimensions and display requirements.

Write product-related articles, how-to guides, FAQs, and brand content.

Update website articles, images, and relevant page content.

Apply basic SEO principles to titles, article structure, and keywords to improve search visibility.

Verify product information to ensure content is accurate, readable, and consistent with the brand’s tone.

Upload and schedule content, checking copy, links, and creative assets before publication.

Collaborate with marketing, e-commerce, sales, and other teams to understand product and campaign requirements.

Organise and maintain image, video, and design files for team use and future updates.

Monitor metrics such as views, engagement rates, shares, saves, and website clicks.

Analyse the performance of different topics and formats, and recommend improvements.

Follow platform trends, audience feedback, and content from similar brands to develop and test new ideas.

About you

Experience in social media content creation, video production and editing, graphic design, or a related field.

Familiarity with TikTok, Instagram, and Facebook content formats and publishing tools.

Able to independently handle basic filming, video editing, subtitles, and poster design.

Proficient in CapCut, Canva, Affinity, or similar tools.

Strong copywriting and article-writing skills, with the ability to communicate product features and brand messages clearly.

Creative and detail-oriented, with the ability to manage production timelines and revise content based on feedback.

Good communication skills, with the confidence to contribute ideas and collaborate with the team.