SMB Senior Sales Executive

Lyreco Group (Italy); Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Lyreco Group (Italy) in Kuala Lumpur is seeking a Senior Sales Executive to manage a portfolio of trading and strategic accounts, driving sustainable growth with a strong hunter mindset.

You will expand customer spend through product penetration, cross-selling and upselling, while maintaining excellent service and accurate CRM records.

Working with internal teams, you will identify opportunities, acquire new clients, and strengthen Lyreco's market presence.

Qualifications

• Diploma / Degree in commerce, business administration or related.
• 3–5 years of B2B sales experience, managing SME portfolios.

Responsibilities

• Manage and develop a portfolio of trading and strategic accounts to achieve sales, gross profit, and customer retention targets.
• Grow customer spend through product penetration, category expansion, cross-selling, and upselling initiatives.
• Identify, prospect, and acquire new customers within the assigned territory to support sustainable business growth.
• Maintain accurate customer records, sales activities, opportunities, and forecasts within the CRM system.
• Monitor market trends, competitor activities, and customer developments to identify business opportunities and potential risks.
• Work closely with internal stakeholders to ensure full customer satisfaction by providing Lyreco standard service level.
• Advocate customer loyalty through dedicated account management.
• Any other ad hoc tasks assigned to you by the manager.

Skills

Solution Selling Skills

Active listening

Sales negotiation

Sales Pipeline Management

Microsoft Office

Education

Diploma/Degree in commerce or business administration

Job description

# SMB Senior Sales ExecutiveKuala LumpurSA - SMBFull timeApplyThe Senior Sales Executive is responsible for managing a portfolio of complex and high-potential trading accounts while delivering sustainable growth through a balanced focus of 70% account development and 30% new business acquisition. Success in this role requires a strong hunter mentality, combining strategic account development with proactive prospecting to accelerate revenue growth, expand market presence, and strengthen Lyreco's customer base.* Manage and develop a portfolio of assigned trading and strategic accounts to achieve sales, gross profit, and customer retention targets.* Increase customer spend through product penetration, category expansion, cross-selling, and upselling initiatives.* Identify, prospect, and acquire new customers within the assigned territory to support sustainable business growth.* Maintain accurate customer records, sales activities, opportunities, and forecasts within the CRM system.* Monitor market trends, competitor activities, and customer developments to identify business opportunities and potential risks.* Work closely with all internal stakeholders to ensure full customer satisfaction by providing Lyreco standard service level.* Advocate customer loyalty through dedicated account management.* Any other ad hoc tasks assigned to you by the manager.**Qualification*** Diploma / Degree in commerce, business administration or related* High Proficiency in Microsoft Office application, Solution Selling Skills, Proactive Listening skills, Sales negotiation skills, Sales Pipeline Management skills* Holding a valid driver* Active listening skills and proactive communication in verbal and written* Minimum 3-5 years sales experience in B2B environment and managing SME business portfolio