Senior Trade Marketing Leader: Growth & Channel Strategy

Thornton Tomasetti; Selangor; On-site; MYR 180,000 - 260,000; Full time

Job summary

Abbott in Malaysia is seeking a Senior Trade Marketing Manager to lead trade marketing strategies across channels, align with brand and sales teams, and drive growth in market share and promotions. This role requires strong analytical skills and budget oversight, with close collaboration across functions to optimize retailer partnerships and campaign effectiveness.

Based in Imazium Damansara, Malaysia. The position emphasizes data-driven decision making, cross-functional leadership, and

Qualifications

• Degree holder in related field.
• Minimum 5 years of work experience.
• Relevant work experience/industry is an advantage.

Responsibilities

• Develop and execute trade marketing strategies to drive sales and market share.
• Lead category-channel strategy and drive growth and profitability.
• Drive promotion, pricing, and POSM to maximize brand visibility.
• Monitor market insights, performance metrics and ROI for campaigns.
• Collaborate with brand, sales and external customers to align plans.

Skills

Data-driven mindset

Project management

Presentation

Negotiation

Communication

Relationship-building

Education

Bachelor's degree in related field

Tools

Excel

PowerPoint

Word

Job description

Abbott in Malaysia is seeking a Senior Trade Marketing Manager to lead trade marketing strategies across channels, align with brand and sales teams, and drive growth in market share and promotions. This role requires strong analytical skills and budget oversight, with close collaboration across functions to optimize retailer partnerships and campaign effectiveness.

Based in Imazium Damansara, Malaysia. The position emphasizes data-driven decision making, cross-functional leadership, and