Senior Trade Marketing Lead — MT/GT & E-commerce

DKSH Management Ltd.; Petaling Jaya; On-site; MYR 180,000 - 260,000; Full time

Job summary

DKSH Malaysia seeks a Senior Manager, Trade Marketing to lead channel marketing strategies across MT, GT, and e-commerce within Consumer Goods in Malaysia. You will also spearhead S&OP, coordinating commercial, supply chain, and marketing to optimize forecast accuracy, inventory health, and customer satisfaction.

You will develop plans, manage budgets, analyze consumer trends, and align initiatives with sales priorities while building a high-performing function and delivering measurable ROI.

Qualifications

• Degree or professional qualification in Business Studies, Marketing, Economics, or a related discipline.
• Advanced knowledge of FMCG industry and market landscape.
• Strong analytical and communication skills.

Responsibilities

• Develop and monitor trade marketing plans across relevant channels and product categories to achieve defined business objectives
• Oversee standardized trade marketing processes, tools, and approval workflows to ensure smooth and compliant execution of all trade marketing activities
• Develop and execute trade marketing plans tailored to FMCG channels including MT, GT, and e-commerce
• Drive in-store visibility, shopper engagement, and promotional effectiveness to maximize brand presence and sell-through across all channels
• Collaborate with Sales and Brand teams to localize marketing campaigns and maximize ROI across all trade activities
• Analyse consumer behavior, category trends, and competitor activity to generate actionable insights that inform trade marketing strategy and investment decisions
• Manage trade marketing budgets with rigor, evaluating performance metrics to ensure efficient allocation of resources
• Partner with internal stakeholders to align trade marketing initiatives with sales priorities, ensuring a holistic and integrated approach
• Lead the monthly S&OP cycle, aligning demand forecasts with supply capabilities and commercial targets to drive organization-wide business alignment
• Consolidate inputs from Sales, Marketing, and Finance teams to build robust and data-driven demand plans
• Monitor forecast accuracy and drive continuous improvement initiatives to enhance planning precision and operational efficiency
• Partner with the supply chain team to ensure optimal inventory levels and service delivery rates across all channels
• Provide senior leadership with timely and actionable insights on demand trends, business risks, and growth opportunities
• Set clear strategic direction and cascade team and function goals effectively to ensure alignment, ownership, and accountability across the team
• Drive team learning and development in Trade Marketing practices and DKSH values, while pursuing continuous self-improvement to lead by example and build a high-performing function
• Administrative duties and coordination tasks as required

Skills

FMCG industry experience

S&OP leadership

Cross-functional collaboration

Budget management

Data analysis

Forecasting / demand planning

Stakeholder management

Excel proficiency

English fluency

Education

Degree or professional qualification in Business Studies, Marketing, Economics, or a related discipline

Job description

DKSH Malaysia seeks a Senior Manager, Trade Marketing to lead channel marketing strategies across MT, GT, and e-commerce within Consumer Goods in Malaysia. You will also spearhead S&OP, coordinating commercial, supply chain, and marketing to optimize forecast accuracy, inventory health, and customer satisfaction.

You will develop plans, manage budgets, analyze consumer trends, and align initiatives with sales priorities while building a high-performing function and delivering measurable ROI.