Senior Trade Marketing Leader: Channel Growth & Insights

Abbott; Selangor; On-site; MYR 90,000 - 130,000; Full time

Job summary

Abbott in Malaysia is seeking a Senior Trade Marketing Manager to lead trade marketing strategies, drive sales growth, and develop category-channel initiatives across key retailers. You will collaborate with brand and sales teams to optimize promotions, pricing, distribution, and trade plans, while analyzing market data to identify opportunities and improve performance.

Responsibilities include KPI tracking, post-campaign reviews, and building strong partnerships with customers to meet

Qualifications

• Degree holder in related field.
• Minimum 5 years of work experience. Relevant work experience/industry is an advantage.

Responsibilities

• Develop trade marketing strategies to drive sales, market share and profitability.
• Lead category-channel strategy and drive growth across channels.
• Drive promotion, pricing and display strategies in line with brand guidelines.
• Monitor KPIs, analyze performance and report insights monthly.
• Collaborate with brand, sales and other commercial functions to align plans.

Skills

Excel

PowerPoint

Word

Data-driven

Project management

Presentations

Negotiation

Communication

Relationship-building

Education

Degree holder

Job description

Abbott in Malaysia is seeking a Senior Trade Marketing Manager to lead trade marketing strategies, drive sales growth, and develop category-channel initiatives across key retailers. You will collaborate with brand and sales teams to optimize promotions, pricing, distribution, and trade plans, while analyzing market data to identify opportunities and improve performance.

Responsibilities include KPI tracking, post-campaign reviews, and building strong partnerships with customers to meet