Senior Trade Marketing Lead – MT/GT & E-commerce

DKSH Malaysia Sdn Bhd; Selangor; On-site; MYR 180,000 - 240,000; Full time

Job summary

DKSH Malaysia Sdn Bhd is seeking a Senior Manager, Trade Marketing to lead channel marketing across MT, GT, and e-commerce, and to drive S&OP alignment with supply chain and finance. You will shape trade plans, optimize ROI, and develop a high-performing team in a fast-moving consumer goods environment.

The role demands extensive FMCG experience, strong analytics, and stakeholder leadership to deliver integrated marketing and demand planning across Malaysia.

Qualifications

• Degree or professional qualification in Business Studies, Marketing, Economics, or a related discipline.
• Minimum 10 years of experience in a similar industry, with at least 5 years in a managerial capacity.
• Advanced knowledge of FMCG channel dynamics and shopper behavior across MT, GT, and e-commerce.

Responsibilities

• Develop, monitor, and oversee trade marketing plans across channels to achieve business objectives.
• Oversee standardized trade marketing processes, tools, and approval workflows.
• Develop and execute trade marketing plans tailored to FMCG channels including MT, GT, and e-commerce.
• Drive in-store visibility, shopper engagement, and promotional effectiveness across channels.
• Collaborate with Sales and Brand teams to localize campaigns and maximize ROI.
• Analyze consumer behavior, category trends, and competitor activity for insights.
• Manage trade marketing budgets with rigorous evaluation of performance metrics.
• Partner with internal stakeholders to align trade marketing with sales priorities.
• Lead the monthly S&OP cycle, aligning forecasts with supply and commercial targets.
• Consolidate inputs from Sales, Marketing, Finance to build data-driven demand plans.
• Monitor forecast accuracy and drive continuous improvement in planning.
• Partner with supply chain to ensure optimal inventory and service levels.
• Provide senior leadership with insights on demand trends and risks.
• Set strategic direction and cascade goals; develop the team.

Skills

Trade marketing

S&OP

Forecasting

Budget management

Cross-functional collaboration

FMCG knowledge

Stakeholder management

Data analysis

English fluency

Client relationship

Education

Degree in Business Studies/Marketing/Economics

Tools

Microsoft Excel

Word

PowerPoint

Job description

DKSH Malaysia Sdn Bhd is seeking a Senior Manager, Trade Marketing to lead channel marketing across MT, GT, and e-commerce, and to drive S&OP alignment with supply chain and finance. You will shape trade plans, optimize ROI, and develop a high-performing team in a fast-moving consumer goods environment.

The role demands extensive FMCG experience, strong analytics, and stakeholder leadership to deliver integrated marketing and demand planning across Malaysia.