Student Recruitment Growth Lead - Local Market

City University Malaysia

Petaling Jaya

On-site

MYR 167,000 - 234,000

Part time

5 days ago

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Job summary

City University Malaysia is seeking a Student Recruitment Manager (Local Market) to develop and execute marketing strategies aimed at attracting and enrolling prospective students. You will work with admissions to ensure marketing aligns with recruitment goals and institutional objectives.

Responsibilities include leading multi-channel campaigns, managing budgets, and building partnerships with schools and educational partners.

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or related field; Master’s preferred.
Minimum of 10 years of marketing experience with focus on student recruitment or higher education marketing.
Proven track record in campaign management and strategic planning in education.

Responsibilities

Develop and execute marketing strategies to attract and enroll prospective students.
Collaborate with admissions to align marketing with recruitment goals.
Lead multi-channel campaigns (digital, print, events).
Manage budget and ROI for marketing activities.
Oversee online presence and content to attract prospective students.
Build relationships with high schools and education partners.
Lead and mentor a marketing team.
Drive SEO/SEM and social media advertising initiatives.