Senior Sales Engineer (Industrial Automation)

PERSOL; Penang; On-site; MYR 120,000 - 180,000; Full time

Job summary

PERSOL in Malaysia is seeking a Senior Sales Engineer (Industrial Automation) to drive solution-based sales across manufacturing and related sectors. The role focuses on converting customer requirements into integrated automation solutions, not merely selling components.

You will identify opportunities, prepare quotations and tender documents, participate in RFQs/RFPs, coordinate with engineering teams for system architectures, and build lasting relationships with OEMs, system integrators, and

Qualifications

• Bachelor-level diploma/degree in Electrical, Electronics, Automation, Mechatronics or related field.
• At least 3+ years of sales experience in industrial automation, controls, drives, robotics, IIoT or related sectors.
• Experience handling project-based sales and tender submissions.
• Strong communication and customer-facing skills.
• Ability to translate customer requirements into technical solutions.

Responsibilities

• Identify and develop new business opportunities in manufacturing, electronics, machinery, packaging, logistics and process industries.
• Promote solution-based sales over component-based selling.
• Collaborate with customers to capture project requirements and propose automation solutions.
• Prepare quotations, technical proposals, tender submissions and bid documentation.
• Engage in RFQs, RFPs, and tender activities.
• Coordinate with technical teams to craft system architectures and commercial proposals.
• Build and maintain relationships with OEMs, system integrators, consultants, contractors and end users.
• Manage the sales cycle from opportunity to project award.

Skills

Sales experience

Customer-facing skills

Tender submissions

Education

Electrical/Automation degree

Job description

Senior Sales Engineer (Industrial Automation)

A multinational provider of industrial automation and digital transformation technologies is looking for a Solution Sales Engineer to expand market presence and deliver innovative solutions to customers across multiple industries.

Key Responsibilities

Identify and develop new business opportunities within manufacturing, electronics, machinery, packaging, logistics, and process industries.

Promote solution-based sales rather than component-based product sales.

Work closely with customers to understand project requirements and recommend suitable automation solutions.

Prepare quotations, technical proposals, tender submissions, and bid documentation.

Participate in RFQs, RFPs, and project tender activities.

Coordinate with technical teams to develop system architectures and commercial proposals.

Build and maintain relationships with OEMs, system integrators, consultants, contractors, and end users.

Manage the sales cycle from opportunity identification through project award.

Requirements

Degree or Diploma in Electrical, Electronics, Automation, Mechatronics, or related discipline.

3+ years of sales experience within industrial automation, controls, drives, robotics, software, IIoT, or related sectors.

Experience managing project-based sales and tender submissions.

Strong communication and customer-facing skills.

Ability to interpret technical specifications and convert customer requirements into solutions.