Senior Product Marketing & E‑Commerce Growth Lead

CUCKOO International (MAL) Berhad; Kuala Lumpur; On-site; MYR 72,000 - 120,000; Full time

Benefits offered by this job

Medical

Miscellaneous allowance

Dental

Vision

Birthday Leave

Honeymoon Package

Healthy & Welln

Job summary

CUCKOO International (MAL) BERHAD in Malaysia is seeking a Product Marketing Manager to drive e-commerce growth through strategic product marketing, end-to-end launches, and data-driven campaign optimisation.

You will craft launch strategies, product positioning, messaging, and campaign plans; optimise listings, pricing, promotions, and online merchandising; collaborate with Product, Creative, E-commerce, CRM, and Ops to improve visibility and conversion.

Qualifications

• Bachelor's degree with 3+ years in e-commerce or digital marketing.
• Proven experience in end-to-end product launches and integrated campaigns.
• Familiarity with Shopify or similar platforms and GA4.
• Strong analytical, project management, and cross-functional collaboration skills.
• Experience in consumer products, retail, or home appliances is an added advantage.
• Able to communicate in Chinese, English and Malay.

Responsibilities

• Lead end-to-end product launches from strategy to evaluation.
• Develop launch strategies, product positioning, messaging, campaigns, budgets, and timelines.
• Coordinate creative assets, product content, landing pages, media plans, and promotional materials.
• Ensure timely execution, brand consistency, and alignment with business objectives.
• Analyse launch performance and identify optimisation opportunities.
• Develop and execute product marketing strategies across CUCKOO Malaysia's e-commerce platforms.
• Optimise product listings, product pages, pricing, promotions, and online merchandising.
• Ensure compelling product content, visuals, key selling points, and calls to action.
• Collaborate with relevant teams to improve product visibility, customer experience, and conversion.

Skills

Cross-functional collaboration

Strategic thinking

Marketing analytics

Education

Bachelor's degree in Marketing, Business, Communications, E-commerce

Tools

Shopify

GA4

Analytics tools

Job description

CUCKOO International (MAL) BERHAD in Malaysia is seeking a Product Marketing Manager to drive e-commerce growth through strategic product marketing, end-to-end launches, and data-driven campaign optimisation.

You will craft launch strategies, product positioning, messaging, and campaign plans; optimise listings, pricing, promotions, and online merchandising; collaborate with Product, Creative, E-commerce, CRM, and Ops to improve visibility and conversion.