Senior Executive, Digital Marketing (E-commerce Product Marketing)

CUCKOO International (MAL) Berhad; Kuala Lumpur; On-site; MYR 72,000 - 120,000; Full time

Benefits offered by this job

Medical

Miscellaneous allowance

Dental

Vision

Birthday Leave

Honeymoon Package

Healthy & Welln

Job summary

CUCKOO International (MAL) BERHAD in Malaysia is seeking a Product Marketing Manager to drive e-commerce growth through strategic product marketing, end-to-end launches, and data-driven campaign optimisation.

You will craft launch strategies, product positioning, messaging, and campaign plans; optimise listings, pricing, promotions, and online merchandising; collaborate with Product, Creative, E-commerce, CRM, and Ops to improve visibility and conversion.

Qualifications

• Bachelor's degree with 3+ years in e-commerce or digital marketing.
• Proven experience in end-to-end product launches and integrated campaigns.
• Familiarity with Shopify or similar platforms and GA4.
• Strong analytical, project management, and cross-functional collaboration skills.
• Experience in consumer products, retail, or home appliances is an added advantage.
• Able to communicate in Chinese, English and Malay.

Responsibilities

• Lead end-to-end product launches from strategy to evaluation.
• Develop launch strategies, product positioning, messaging, campaigns, budgets, and timelines.
• Coordinate creative assets, product content, landing pages, media plans, and promotional materials.
• Ensure timely execution, brand consistency, and alignment with business objectives.
• Analyse launch performance and identify optimisation opportunities.
• Develop and execute product marketing strategies across CUCKOO Malaysia's e-commerce platforms.
• Optimise product listings, product pages, pricing, promotions, and online merchandising.
• Ensure compelling product content, visuals, key selling points, and calls to action.
• Collaborate with relevant teams to improve product visibility, customer experience, and conversion.

Skills

Cross-functional collaboration

Strategic thinking

Marketing analytics

Education

Bachelor's degree in Marketing, Business, Communications, E-commerce

Tools

Shopify

GA4

Analytics tools

Job description

Drive e-commerce growth through strategic product marketing, end-to-end product launches, and data-driven campaign optimisation. Maximise product visibility, customer engagement, conversion, and sales through effective go-to-market strategies, online merchandising, and cross-functional collaboration.

Key Responsibilities

Product Launch & Go-to-Market

Lead end-to-end product launches, from strategy and planning to execution and post-launch evaluation.

Develop launch strategies, product positioning, key messaging, campaign plans, budgets, and timelines.

Coordinate creative assets, product content, landing pages, media plans, and promotional materials.

Ensure timely execution, brand consistency, and alignment with business objectives.

Analyse launch performance and identify optimisation opportunities.

Develop and execute product marketing strategies across CUCKOO Malaysia's e-commerce platforms.

Optimise product listings, product pages, pricing, promotions, and online merchandising.

Ensure compelling product content, visuals, key selling points, and calls to action.

Collaborate with relevant teams to improve product visibility, customer experience, and conversion.

Performance & Commercial Analysis

Track sales, revenue, traffic, conversion rate, AOV, ROAS, and other relevant KPIs.

Analyse campaign results, customer behaviour, and sales trends to identify growth opportunities.

Prepare performance reports and recommend data-driven improvements.

Conduct post-campaign reviews to measure effectiveness and maximise ROI.

Monitor market trends, competitor activities, and customer preferences.

Translate market insights into product positioning, messaging, and marketing strategies.

Review customer feedback to improve product communication and shopping experience.

Cross-functional & Agency Management

Collaborate with Product, Creative, E-commerce, CRM, PR, Operations, IT, and other teams to deliver campaigns.

Manage campaign timelines, deliverables, budgets, and stakeholder alignment.

Coordinate agencies, KOLs/KOCs, vendors, and external partners.

Ensure consistent execution across digital marketing and e-commerce channels.

Stay updated on e-commerce, digital marketing, and consumer trends.

Benchmark competitors and identify opportunities to strengthen product competitiveness.

Implement improvements to product launches, merchandising, engagement, and conversion.

Job Requirements

• Bachelor's Degree in Marketing, Business, Communications, E-commerce, or a related field, with a minimum of 3 years' relevant experience in e-commerce, product marketing, or digital marketing.
• Proven experience in end-to-end product launches, integrated marketing campaigns, and e-commerce merchandising.
• Familiarity with Shopify or similar e-commerce platforms, GA4, and performance analytics tools.
• Strong commercial acumen, analytical thinking, project management, and cross-functional collaboration skills.
• Experience in consumer products, retail, or home appliances is an added advantage.
• Able to communicate in Chinese, English and Malay.

Perks and benefits

• Medical
• Miscellaneous allowance
• Dental
• Vision
• Birthday Leave
• Honeymoon Package
• Healthy & Welln

Household Goods & Appliances Manufacturing 101-1,000 employees

CUCKOO International (MAL) BERHAD is a leading provider of holistic Healthy Home solutions in Malaysia. Since its inception in October 2014 with the introduction of the South Korean brand CUCKOO, the company has expanded its offerings across four key pillars:

1. Healthy Appliances

2. Healthy Living

3. Healthy Lifestyle

4. Healthy Home Care

CUCKOO International has improved the lives of over 4.7 million Malaysians and operates with over 640 branches nationwide. Its subscription-rental model makes Healthy Home solutions more accessible and affordable, reflecting its commitment to enhancing community well-being through extensive outreach programs.

CUCKOO International (MAL) BERHAD is a leading provider of holistic Healthy Home solutions in Malaysia. Since its inception in October 2014 with the introduction of the South Korean brand CUCKOO, the company has expanded its offerings across four key pillars:

1. Healthy Appliances

2. Healthy Living

3. Healthy Lifestyle

4. Healthy Home Care

CUCKOO International has improved the lives of over 4.7 million Malaysians and operates with over 640 branches nationwide. Its subscription-rental model makes Healthy Home solutions more accessible and affordable, reflecting its commitment to enhancing community well-being through extensive outreach programs.