Senior Media Specialist

INVICTUS INTERNATIONAL SCHOOL, HORIZON HILLS, JOHOR; Iskandar Puteri; On-site; MYR 90,000 - 150,000; Full time

Job summary

Invictus International School, Horizon Hills, Johor invites a Senior Media Specialist to lead the school's media, communications and digital content strategies, strengthening brand awareness, student recruitment and community engagement. You will oversee content creation, website management, digital marketing, media production and branding across channels, ensuring consistency with the school's values.

The role requires strong English writing, CMS know-how, and the ability to collaborate with

Qualifications

• Bachelor's Degree in Mass Communication, Marketing, PR or related field.
• Minimum 5 years of experience in media, communications or digital marketing.
• Excellent written and spoken English with strong editing skills.
• Experience creating content for websites, social media and marketing materials.
• Knowledge of CMS and digital publishing platforms.

Responsibilities

• Develop and execute media, communications and digital content strategies.
• Create, edit and publish content for website, newsletters, and social channels.
• Plan photography, videography and multimedia production for branding.
• Manage website content, updates and SEO-friendly pages.
• Lead digital marketing campaigns to support enrolment and awareness.
• Track analytics and provide insights to improve engagement.
• Coordinate with departments to source information and publish content.

Skills

Content writing

Brand management

Collaborative work

Education

Bachelor's Degree in Mass Communication

Tools

CMS

Job description

The Senior Media Specialist is responsible for developing and executing the school's media, communications, and digital content strategies to strengthen brand awareness, student recruitment, and community engagement. The role oversees content creation, website management, digital marketing initiatives, and media production while ensuring all communications align with the school's branding and values.

Key Responsibilities

Content Development & Communications

Create, edit, and publish high-quality content for the school's communication channels, including website articles, newsletters, press releases, social media platforms, and marketing materials.

Draft and post news updates, announcements, events, and promotional content on the official school website.

Ensure all written content is accurate, engaging, and aligned with the school's branding guidelines.

Develop storytelling content that highlights student achievements, school events, academic programmes, and community initiatives.

Coordinate with academic and administrative departments to gather content and information for publication.

Website & Digital Platform Management

Manage and maintain the official school website, ensuring content is current, accurate, and user-friendly.

Monitor website performance, functionality, and user experience, working with vendors or IT personnel when required.

Update website pages, event information, admissions content, and other digital resources regularly.

Implement website content strategies to improve engagement and search engine visibility.

Media Production & Brand Management

Plan and oversee photography, videography, and multimedia content production for marketing and communication purposes.

Maintain consistency in the school's visual identity and branding across all media platforms.

Manage media assets, including photographs, videos, and digital archives.

Digital Marketing & Social Media

Develop and execute digital marketing campaigns to support student enrolment and brand awareness objectives.

Manage and monitor the school's social media platforms, ensuring timely and professional engagement.

Analyse campaign performance and provide recommendations for continuous improvement.

Systems Management

Manage and maintain media-related systems, digital platforms, and content management systems used by the school.

Ensure effective utilisation of communication and marketing systems to support operational efficiency.

Troubleshoot basic system issues and coordinate with vendors or IT teams for technical support when necessary.

Maintain organised digital records, media databases, and content repositories.

Reporting & Analytics

Track website traffic, social media performance, and digital marketing metrics.

Prepare regular reports and insights on media performance, audience engagement, and campaign effectiveness.

Recommend data-driven strategies to enhance communication and marketing outcomes.

Qualifications & Experience

Bachelor's Degree in Mass Communication, Media Studies, Marketing, Public Relations, Journalism, Digital Media, or a related field.

Minimum 5 years of relevant experience in media, communications, digital marketing, or content management.

Experience in the education sector is an added advantage.

Excellent command of written and spoken English with strong content writing, editing, and proofreading skills.

Well-versed in creating engaging content for websites, social media, and marketing communications.

Strong knowledge of website content management systems (CMS) and digital publishing platforms.

Well-versed in managing digital systems, communication platforms, and media-related technologies.

Proficient in photography, videography, and multimedia content creation tools.

Strong organisational, project management, and multitasking abilities.

Ability to work independently and collaborate effectively with cross-functional teams.

Creative mindset with strong attention to detail and branding consistency.

We plan to continue raising the bar of future schooling and childcare by challenging complacency and pioneering a forward-thinking approach today and every day.

Invictus’s success can be attributed to an unrelenting quest for excellence in all that we do and the dedication of our staff and leadership.

We know that Invictus is only as good as the relationship between our staff, the children and our parents and we plan to continue listening and responding to parents’ needs, quickly and effectively.

We plan to continue raising the bar of future schooling and childcare by challenging complacency and pioneering a forward-thinking approach today and every day.

Invictus’s success can be attributed to an unrelenting quest for excellence in all that we do and the dedication of our staff and leadership.

We know that Invictus is only as good as the relationship between our staff, the children and our parents and we plan to continue listening and responding to parents’ needs, quickly and effectively.