Marketing Executive [Immediate Starter]

CHARTERHOUSE MALAYSIA SDN. BHD.; Kuala Lumpur; On-site; MYR 45,000 - 78,000; Full time

Job summary

Charterhouse Malaysia is seeking a Marketing Executive/Coordinator to support the Head of Admissions in delivering brand-aligned communications and campaigns. You will help plan annual marketing initiatives, generate quality leads across digital and offline channels, and contribute to creative campaigns and content creation for recruitment events and Open Days.

You will work closely with the Admissions team to reflect enrolment priorities in marketing messaging, coordinate with internal and

Qualifications

• Degree-level education is required.
• Marketing, business-related or hospitality studies preferred.
• Strong interpersonal and communication skills.
• Ability to work independently with initiative.

Responsibilities

• Assist the Head of Admissions to ensure marketing communications meet Charterhouse Malaysia's brand and quality standards.
• Support planning and implementation of annual marketing initiatives aligned with enrolment goals.
• Drive quality lead generation across digital and offline channels.
• Develop creative ideas for campaigns and promotions.
• Collaborate with Admissions to support student recruitment objectives.
• Maintain content calendar for timely posts and campaigns.
• Align marketing messaging with enrolment priorities.

Skills

Interpersonal skills

Independent working

MS Office (Word, Excel, PowerPoint)

Design tools (Canva, Adobe CS)

English proficiency

Mandarin/Cantonese a plus

Education

Degree level education

Marketing/Business/Hospitality specific qualification

Tools

MS Office

Canva

Adobe Creative Suite

Job description

• Assist the Head of Admissions to ensure all marketing communication meets Charterhouse Malaysia's brand and quality standards.
• Support the planning and implementation of annual marketing initiatives, ensuring alignment with enrolment goals.
• Assist in driving quality lead generation activity across digital and offline marketing channels to meet agreed targets.
• Provide input in developing creative ideas for campaigns and promotions.
• Work collaboratively with the Admissions team to ensure marketing activities directly support student recruitment objectives.
• Support the Head of Admissions in managing the annual content calendar to ensure consistent, timely delivery of posts and campaigns.
• Work closely with the Admissions team to understand key enrolment priorities and reflect them in marketing messaging.

Marketing Execution & Coordination

• Coordinate the execution of marketing initiatives with internal and external stakeholders.
  • Video and photography production
  • Graphic design
  • Copywriting for various platforms
  • School events and Open Days
• Assist with on-site photography and videography during school events and key marketing moments.
• Support the organisation of marketing content shoots, including scheduling, shot lists and coordination with photographers/videographers.
• Support the Head of Admissions in preparing marketing collaterals and content required for recruitment events, both local and overseas.

Digital Marketing

• Manage and schedule content across social media platforms (Instagram, Facebook, LinkedIn, etc.).
• Execute digital marketing campaigns including SEO/SEM, email marketing, and display advertising.
• Maintain and update the marketing database and assist in lead nurturing campaigns.

Design & Content Creation

• Create and maintain marketing materials (brochures, flyers, digital banners, presentations, etc.).
• Support basic video editing and photography for campaigns and events.
• Ensure consistent application of the Charterhouse brand across all content and platforms.
• Develop simple creative assets when needed to support admissions promotions, parent events and Open Days.

Qualifications

• Educated to degree level.
• Qualification in Marketing, Business related discipline or Hospitality studies.
• Strong interpersonal skills with the confidence to engage with parents, students, staff and external partners.
• Ability to work independently with a high level of initiative and drive.

Experience

• Diploma or Degree holder, preferably in marketing or business-related disciplines.
• Minimum 2-3 years solid marketing experience or agency, preferably from consumer products, services or education sector.
• Proficiency in various social and video platforms preferred (Facebook, LinkedIn, Instagram, YouTube, Etc.).
• Proficient in MS Office Word, Excel and PowerPoint.
• Proficiency in design tools (e.g. Canva, Adobe Creative Suite).
• Good command of both written and spoken English.
• Fluency in Mandarin and/or Cantonese would be preferable and considered an asset.
• Experience working closely with Admissions teams or in student recruitment is an added advantage.

At Charterhouse Malaysia we understand that preparing your children to access the top universities globally, and to be successful and active members of society, is one of the most important roles played by parents. We also appreciate how crucial it is that you choose the right school to be your partner for the final two years of this preparation. Throughout the admissions process, it is our intention to ensure that you have all the information, guidance and support you need to be confident that choosing Charterhouse Malaysia is the right one for your family.