Senior Media Specialist

Invictus International School; Iskandar Puteri; On-site; MYR 90,000 - 130,000; Full time

Job summary

Invictus International School is seeking a Senior Media Specialist to develop and execute media, communications, and digital content strategies. You will oversee content creation, website management, digital marketing, and media production to strengthen brand awareness and student recruitment.

The role requires strong English writing, editing, and proofreading skills, and experience across websites, social media, and marketing communications.

Qualifications

• Bachelor’s degree in Mass Communication, Media Studies, Marketing, Public Relations, Journalism, Digital Media, or a related field.
• Minimum 5 years of relevant experience in media, communications, digital marketing, or content management.
• Experience in the education sector is an added advantage.
• Excellent command of written and spoken English with strong content writing, editing, and proofreading skills.
• Well-versed in creating engaging content for websites, social media, and marketing communications.

Responsibilities

• Develop and execute media, communications, and digital content strategies to strengthen brand awareness and student recruitment.
• Create, edit, and publish high-quality content for the school’s channels including website, newsletters, press releases, social media, and marketing materials.
• Manage and maintain the official school website, monitor performance, and improve user experience.
• Oversee photography, videography, and multimedia content production while maintaining branding consistency.
• Develop digital marketing campaigns and manage social media platforms to support enrolment and engagement.
• Track website traffic and campaign performance, providing insights and data-driven recommendations.

Skills

Content creation

Editing & proofreading

Photography & videography

Social media management

Digital marketing

Education

Bachelor’s degree in Mass Communication or related field

Tools

CMS

Digital publishing platforms

Job description

The Senior Media Specialist is responsible for developing and executing the school’s media, communications, and digital content strategies to strengthen brand awareness, student recruitment, and community engagement. The role oversees content creation, website management, digital marketing initiatives, and media production while ensuring all communications align with the school’s branding and values.

Key Responsibilities

Content Development & Communications

Create, edit, and publish high-quality content for the school’s communication channels, including website articles, newsletters, press releases, social media platforms, and marketing materials.

Draft and post news updates, announcements, events, and promotional content on the official school website.

Ensure all written content is accurate, engaging, and aligned with the school’s branding guidelines.

Develop storytelling content that highlights student achievements, school events, academic programmes, and community initiatives.

Coordinate with academic and administrative departments to gather content and information for publication.

Website & Digital Platform Management

Manage and maintain the official school website, ensuring content is current, accurate, and user-friendly.

Monitor website performance, functionality, and user experience, working with vendors or IT personnel when required.

Update website pages, event information, admissions content, and other digital resources regularly.

Implement website content strategies to improve engagement and search engine visibility.

Media Production & Brand Management

Plan and oversee photography, videography, and multimedia content production for marketing and communication purposes.

Maintain consistency in the school’s visual identity and branding across all media platforms.

Manage media assets, including photographs, videos, and digital archives.

Digital Marketing & Social Media

Develop and execute digital marketing campaigns to support student enrolment and brand awareness objectives.

Manage and monitor the school’s social media platforms, ensuring timely and professional engagement.

Analyse campaign performance and provide recommendations for continuous improvement.

Systems Management

Manage and maintain media-related systems, digital platforms, and content management systems used by the school.

Ensure effective utilisation of communication and marketing systems to support operational efficiency.

Troubleshoot basic system issues and coordinate with vendors or IT teams for technical support when necessary.

Maintain organised digital records, media databases, and content repositories.

Reporting & Analytics

Track website traffic, social media performance, and digital marketing metrics.

Prepare regular reports and insights on media performance, audience engagement, and campaign effectiveness.

Recommend data-driven strategies to enhance communication and marketing outcomes.

Qualifications & Experience

Bachelor’s Degree in Mass Communication, Media Studies, Marketing, Public Relations, Journalism, Digital Media, or a related field.

Minimum 5 years of relevant experience in media, communications, digital marketing, or content management.

Experience in the education sector is an added advantage.

Excellent command of written and spoken English with strong content writing, editing, and proofreading skills.

Well-versed in creating engaging content for websites, social media, and marketing communications.

Strong knowledge of website content management systems (CMS) and digital publishing platforms.

Well-versed in managing digital systems, communication platforms, and media-related technologies.

Proficient in photography, videography, and multimedia content creation tools.

Strong organisational, project management, and multitasking abilities.

Ability to work independently and collaborate effectively with cross-functional teams.

Creative mindset with strong attention to detail and branding consistency.