SENIOR MARKETING EXECUTIVES

CAMPUS RANGERS INTERNATIONAL SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

CAMPUS RANGERS INTERNATIONAL SDN. BHD. is seeking a proactive Marketing Executive to promote the school's programs to families in Kuala Lumpur. The role focuses on digital marketing, events, and communications to drive enrolment.

You will collaborate with Admissions and Academic Staff, manage content across channels, and analyze market conditions to optimize campaigns. Mandarin would be a strong asset; English fluency is essential. Saturday half-day work may be required.

Qualifications

• Previous experience in marketing, sales, advertising and communications.
• Fluent in English; Mandarin language skills would be a strong asset.
• Strong interpersonal and communication skills with ability to communicate with students and parents in a courteous and professional manner.
• Excellent oral and written communication skills.
• Strong analytical, problem solving, time management and organizational skills.

Responsibilities

• Effectively market the school and its programs to prospective families.
• Execute short- and long-term marketing plans, including digital marketing, public relations, special events, advertising, and other promotional strategies that support CRIS.
• Work collaboratively with the Admissions and Academic Staff.
• Source and analyze customer research, current market conditions, and competitor information.
• Plan, write, edit and seek out diverse content to share across all marketing channels.
• Perform school consultation and school tour.
• Increase enrolment of new students and meet student retention goal.
• Attend school fairs.
• Regular updates of content, photos and videos are important.
• Manage the development and production of communication materials pertaining to the school and ensure that the materials are in line with the brand identity.
• Represent the school in the participation of external events including education exhibitions or other marketing events.
• Work with Marketing Manager on local and international advertisements, advertorials and publicity placement in print, broadcast and online media.
• Other duties as assigned.

Skills

Marketing

Sales

Advertising

Communications

Tools

Microsoft Office

Database management

SEO

Social media marketing

Job description

Previous experience in marketing, sales, advertising and communications.

Familiarize with Social Media, Google Ads, SEO and other related tools.

Fluent in English; Mandarin language skills would be a strong asset.

Strong interpersonal and communication skills with ability to communicate comfortably with students and parents in a courteous and professional manner.

Excellent oral and written communication skills.

Strong analytical, problem solving, time management and organizational skills.

Proficient in the use of Microsoft Office Suite, database management, on on-line marketing modalities (Search engine optimization, social media marketing via Facebook, Instagram, etc., other mobile applications).

Ability to work on Saturday twice a month (half day).

Creative, resourceful, customer focused, self-motivated and results oriented.

Has a strong sense of responsibility.

Good team player and flexible.

People oriented with warm and cheerful personality.

Professional appearance and good working attitude.

JOB DESCRIPTION

Effectively market the school and its programs to prospective families.

Execute short- and long-term marketing plans, including, but not limited to, digital marketing, public relations, special events, advertising, and other promotional strategies that support CRIS.

Work collaboratively with the Admissions and Academic Staff.

Source and analyze customer research, current market conditions, and competitor information.

Plan, write, edit and seek out diverse content to share across all marketing channels.

Perform school consultation and school tour.

Increase enrolment of new students and meet student retention goal.

Attend school fairs.

Regular updates of content, photos and videos are important.

Manage the development and production of communication materials pertaining to the school and ensure that the materials are in line with the brand identity.

Represent the school in the participation of external events including education exhibitions or other marketing events.

Work with Marketing Manager on local and international advertisements, advertorials and publicity placement in print, broadcast and online media.

Other duties as assigned.