Assistant Manager, Marketing & Multimedia Communications

Taylor's Education Group; Subang Jaya; On-site; MYR 72,000 - 96,000; Full time

Job summary

Taylor's Education Group seeks an Assistant Manager of Marketing and Multimedia Communication to support the Marketing Director in delivering strategic marketing initiatives across digital and print channels. You will drive campaigns, manage multimedia content, and coordinate with cross-functional teams to expand market reach.

Key responsibilities include transforming strategies into campaigns, overseeing media production, optimizing online presence through SEO/SEM, and monitoring performance

Qualifications

• Minimum degree in Marketing, Business Administration, Mass Communication, Media, or related disciplines is required.
• Minimum 4 years of experience in Marketing, Promotions, Communications or Event Management.
• Strong interpersonal and presentation skills with good articulation.

Responsibilities

• Transform strategic marketing strategies into innovative digital and print campaigns to increase/support sales growth.
• Manage multimedia communication campaigns and lead generation initiatives across digital platforms and materials.
• Collaborate with cross-functional teams to create compelling marketing and communication materials.
• Curate digital content to enhance online presence through SEO, SEM, social media marketing, and blogs.
• Oversee photography and videography assignments for events and marketing collaterals.

Skills

Digital marketing

Strategic marketing

Leadership

Communication

Education

Bachelor's degree in Marketing, Business Administration, Mass Communication, or related

Tools

Microsoft Office

Job description

As the Assistant Manager of Marketing and Multimedia Communication, your role is to support the Marketing Director in strategic marketing initiatives. This includes planning, organizing, and implementing advertising and promotional activities across various

communication channels to drive sales, enhance brand image, and expand market share.You'll also be responsible for multimedia contents management and digital campaigns to engage audiences across digital platforms, collaborating with cross-functional teams to coordinate campaigns, manage budgets, and track performance metrics.

KEY RESULT AREAS / RESPONSIBILITIES INCLUDE:

Marketing:

• 1. Transform strategic marketing strategies into innovative digital and print campaigns to increase/ support sales growth and foster sustainable business growth.
• 2. Manage multimedia communication campaigns and lead generation initiatives across digital platforms, social media, email marketing, print materials, and video productions.
• 3. Collaborate with cross-functional teams, including agencies, vendors, designers, content creators, website developers, and influencers, to create compelling marketing and communication materials.
• 4. Curate digital content to enhance the company’s online presence through SEO, SEM, social media marketing, advertising, and blog posts.
• 5. Oversee photography and videography assignments for events and marketing collaterals.

Performance Monitoring:

• 1. Analyze marketing performance metrics to provide actionable insights and recommendations for achieving targeted metrics.
• 2. Stay updated on industry trends and emerging technologies to drive innovation and improve marketing effectiveness.

Design & Copywriting:

• 1. Maintain brand identity across all divisions and ensure compliance with corporate identity guidelines.
• 2. Provide creative direction for promotional materials, editorial content, and the distribution of company publications.
• 3. Oversee the design, development, and publication of marketing/sales materials and communication write-ups.
• 4. Edit and proofread all marketing materials to ensure consistency and accuracy.

Events & Promotions:

• 1. Plan, conceptualize, and execute events and promotions to enhance brand visibility and drive business growth.
• 2. Deploy events and campaigns and report performance metrics against agreed KPIs.

KEY COMPETENCIES:

• 1. Ability to thrive in a fast-paced, results-oriented environment.
• 2. Strong problem-solving and decision-making skills.
• 3. Effective leadership, communication, and adaptability.
• 4. Extensive experience in digital marketing with a focus on strategy implementation.
• 5. Diplomatic handling of difficult situations and ability to work under pressure.
• 6. Proactive and results-oriented work ethic.

JOB SPECIFICATIONS:

Minimum Degree in Marketing, Business Administration, Mass Communication, Media, or other related disciplines is required.

Related Experience:

Minimum 4 years of experience in Marketing, Promotions, Communications or Event Management.

• 1. Strong interpersonal and presentation skills with good articulation.
• 2. Proficiency in design and Microsoft Office suite.
• 3. Pleasant personality, responsible, and reliable.
• 4. Ability to work independently and as part of a team.
• 5. Attention to detail and dedication to integrity.
• 6. Ability to work on own initiatives and to operate under tight schedules and deadlines.