Senior Marketing Executive

HABIB Group; Ampang Jaya; On-site; MYR 65,000 - 95,000; Full time

Job summary

HABIB Group is seeking an experienced Marketing professional in Malaysia to develop and execute campaigns that align with brand strategy and business objectives. You will plan seasonal campaigns, product launches, and in-store activations while managing digital channels and content across online and offline platforms.

The role requires collaboration with operations, culinary, and sales teams to drive promotional activities, coordinate with agencies and media partners, and monitor campaign

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field.
• 3–5 years of marketing experience, preferably in F&B, hospitality, retail, or consumer goods.
• Strong understanding of digital marketing, social media platforms, and consumer marketing.
• Experience in campaign management, promotions, and brand activation.
• Familiarity with Meta Ads, Google Ads, Google Analytics, Canva, Adobe Creative Suite, or similar marketing tools.
• Willing to travel for store visits, marketing events, and promotional activities.

Responsibilities

• Develop and execute marketing campaigns aligned with business objectives and brand strategy.
• Plan and coordinate promotional activities, seasonal campaigns, product launches, and in-store activations.
• Manage digital marketing channels including social media, website, email marketing, and online advertising.
• Create and oversee marketing content for both online and offline platforms.
• Work closely with operations, culinary, and sales teams to support business initiatives and promotional activities.
• Coordinate with creative agencies, designers, printers, influencers, and media partners.
• Monitor campaign performance and prepare post-campaign analysis and recommendations.
• Conduct market research and competitor analysis to identify industry trends and customer insights.
• Manage marketing budgets and ensure cost-effective utilization of resources.
• Build strategic partnerships with corporate clients, delivery platforms, and brand collaborators.
• Ensure brand consistency across all marketing materials and customer touchpoints.
• Support event planning, roadshows, food festivals, and community engagement activities.
• Monitor customer feedback and online reviews, working with relevant teams to enhance customer experience.
• Prepare regular marketing reports, performance dashboards, and presentations for management.

Skills

Digital marketing

Campaign management

Brand activation

Social media

Marketing analytics

Education

Bachelor's Degree in Marketing

Tools

Meta Ads

Google Ads

Google Analytics

Canva

Adobe Creative Suite

Job description

• Develop and execute marketing campaigns aligned with business objectives and brand strategy.
• Plan and coordinate promotional activities, seasonal campaigns, product launches, and in-store activations.
• Manage digital marketing channels including social media, website, email marketing, and online advertising.
• Create and oversee marketing content for both online and offline platforms.
• Work closely with operations, culinary, and sales teams to support business initiatives and promotional activities.
• Coordinate with creative agencies, designers, printers, influencers, and media partners.
• Monitor campaign performance and prepare post-campaign analysis and recommendations.
• Conduct market research and competitor analysis to identify industry trends and customer insights.
• Manage marketing budgets and ensure cost-effective utilization of resources.
• Build strategic partnerships with corporate clients, delivery platforms, and brand collaborators.
• Ensure brand consistency across all marketing materials and customer touchpoints.
• Support event planning, roadshows, food festivals, and community engagement activities.
• Monitor customer feedback and online reviews, working with relevant teams to enhance customer experience.
• Prepare regular marketing reports, performance dashboards, and presentations for management.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field.
• Minimum 3–5 years of marketing experience, preferably within the F&B, hospitality, retail, or consumer goods industry.
• Strong understanding of digital marketing, social media platforms, and consumer marketing.
• Experience in campaign management, promotions, and brand activation.
• Familiarity with Meta Ads, Google Ads, Google Analytics, Canva, Adobe Creative Suite, or similar marketing tools is an advantage.
• Willing to travel for store visits, marketing events, and promotional activities when required.