Assistant Manager, Product Marketing

UNIQLO; Petaling Jaya; Sur place; MYR 90 000 - 130 000; Plein temps

Résumé du poste

UNIQLO Malaysia seeks a Product Marketing professional to plan and execute marketing strategies across key product categories. The ideal candidate combines strong marketing skills with numerical and business analysis to translate sales, inventory, and customer insights into actions that drive category performance.

You will collaborate with Merchandising Planning, Inventory Control, Store Operations, Digital Marketing and IMD to optimize opportunities, manage campaigns across online and offline

Qualifications

• Bachelor's degree in marketing or a related field.
• 5–7 years of Product Marketing experience in FMCG.
• Strong commercial mindset; can interpret sales and inventory data.
• Experience with business performance tracking and marketing effectiveness metrics.
• Comfortable handling large datasets with strong numerical/analytic skills.

Responsabilités

• Monitor weekly and monthly category sales performance and identify risks and opportunities.
• Translate sales trends and inventory levels into actionable marketing plans.
• Track campaign performance via KPIs like sales uplift, sell-through, conversion, ROI.
• Prepare business reviews with data-driven recommendations for management.
• Collaborate with Merchandising Planning and Inventory to address slow-moving stock.
• Conduct post-campaign analyses to improve future marketing strategies.

Connaissances

Marketing analytics

Data-driven decision making

Numerical analysis

Cross-functional collaboration

Formation

Bachelor's degree in marketing or related field

Description du poste

This role is to support the planning and execution of product marketing strategies across key categories. The ideal candidate combines strong marketing capabilities with excellent numerical and business analysis skills, enabling them to translate sales, inventory, and customer insights into effective marketing actions that drive category performance. This role will have close collaboration with cross-functional departments such as Merchandising Planning, Inventory Control, Store Operations, Digital Marketing and IMD to optimize business opportunities and achieve sales target.

Key Responsibilities:

• Monitor and analyze weekly and monthly category sales performance, identifying opportunities and risks.
• Translate sales trends, customer demand patterns, inventory levels, and market insights into actionable marketing plans.
• Track campaign performance through key business KPIs including sales uplift, sell-through rates, conversion rates, stock coverage, and ROI.
• Prepare business reviews and performance reports for management with data-driven recommendations.
• Work closely with Merchandising Planning and Inventory teams to identify slow-moving inventory and develop demand generation initiatives.
• Conduct post-campaign analysis to evaluate effectiveness and improve future marketing strategies.
• Support the development and execution of integrated marketing campaigns for assigned product categories.
• Coordinate campaign implementation across online and offline touchpoints.
• Manage campaign timelines and stakeholder communications to ensure smooth execution.
• Monitor campaign budgets and ensure efficient utilization of resources.
• Collaborate with internal stakeholders and external agencies to deliver high-quality campaign assets.
• Support product launch initiatives and seasonal marketing activities.
• Analyze customer behavior, competitor activities, and market trends to identify growth opportunities.
• Develop category knowledge and recommend strategies to improve customer engagement and sales performance.
• Gather feedback from stores and customers to continuously refine marketing approaches.

Key Requirements

• Bachelor's degree in marketing or related field.
• 5-7 years of experience in Product Marketing in FMCG industry.
• Strong commercial mindset with the ability to interpret sales and inventory data to drive business decisions.
• Experience working with business performance tracking, marketing effectiveness measurement & etc.
• Comfortable handling large datasets and deriving actionable insights from data.
• Strong numerical and analytical ability with high attention to detail.