Head of Marketing (Property Developer)

Randstad Malaysia; Kuala Lumpur; On-site; MYR 240,000 - 360,000; Full time

Job summary

Randstad Malaysia is partnering with a well-established property developer to lead marketing strategy for luxury urban high-rise and mixed developments.

The role demands 10–15+ years in property marketing leadership, a track record in pre-launch to sales absorption, and a flair for luxury branding, premium specifications, and high-end collateral. You will direct agencies and oversee multi-channel campaigns to maximise market impact.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Mass Communications, Real Estate, or a related field.
• 10 to 15+ years of relevant property marketing leadership experience within property development, with a proven focus on luxury or high-end developments.
• Track record taking residential or mixed-use developments through the complete project life cycle (pre-launch, launch, and sales absorption).
• Core competencies in strategic planning, design and visual direction, luxury branding, high-end collateral development, agency leadership, and market pricing strategy.

Responsibilities

• Formulate and execute end-to-end sales, marketing, launch, and pricing strategies for luxury urban high-rise and mixed developments from pre-launch conceptualisation through to post-launch sales absorption.
• Manage project marketing budgets, track campaign expenditure against sales performance, and optimise return on investment across high-performing marketing channels.
• Partner directly with senior leadership, principal architects, and interior designers during initial planning stages to shape target buyer personas, luxury unit configurations, premium specifications, and packaging to maximise commercial marketability.
• Direct elite creative, branding, and advertising agencies on project naming, visual identity, logo development, campaign concepts, and brand guidelines.
• Lead the planning and high-touch production of all marketing collateral's, including hard-copy brochures, video production, digital presentation decks, scale models, and interactive sales gallery touch-points.
• Oversee multi-channel digital marketing campaigns, social media, performance marketing, private VIP previews, and co-branding partnerships.

Skills

Head of Marketing

Property Marketing

Senior Leadership

Luxury Branding

Education

Bachelor's Degree in Marketing

Job description

About the Company

Our client is a well-established property developer with a strong reputation for delivery and strategic growth across key economic corridors. Renowned for transforming strategic land-banks into thriving residential and commercial hubs across diverse market segments, they are expanding their prestige portfolio with a series of high-impact luxury developments.

About the Job

• Formulate and execute end-to-end sales, marketing, launch, and pricing strategies for luxury urban high-rise and mixed developments from pre-launch conceptualisation through to post-launch sales absorption.
• Manage project marketing budgets, track campaign expenditure against sales performance, and optimise return on investment across high-performing marketing channels.
• Partner directly with senior leadership, principal architects, and interior designers during initial planning stages to shape target buyer personas, luxury unit configurations, premium specifications, and packaging to maximise commercial marketability.
• Direct elite creative, branding, and advertising agencies on project naming, visual identity, logo development, campaign concepts, and brand guidelines.
• Lead the planning and high-touch production of all marketing collateral's, including hard-copy brochures, video production, digital presentation decks, scale models, and interactive sales gallery touch-points.
• Oversee multi-channel digital marketing campaigns, social media, performance marketing, private VIP previews, and co-branding partnerships.

Skills and Requirements

• Education: Bachelor’s Degree in Marketing, Business Administration, Mass Communications, Real Estate, or a related field.
• Experience: 10 to 15+ years of relevant property marketing leadership experience within property development, with a proven focus on luxury or high-end developments.
• Track Record: Demonstrated success taking residential or mixed-use developments through the complete project life cycle (pre-launch, launch, and sales absorption).
• Core Competencies: Expert proficiency in strategic planning, design and visual direction, luxury branding, high-end collateral development, agency leadership, and market pricing strategy.

skills

head of marketing, marketing head, property marketing, senior management marketing

qualifications

no additional qualifications required

education

Bachelor Degree