Senior Marketing Executive (Creative Campaigns)

MOON PALACE GROUP OF RESTAURANTS; Kuala Lumpur; On-site; MYR 55,000 - 90,000; Full time

Job summary

Moon Palace Group of Restaurants runs six outlets across KL and Puchong. This is not a pure studio role: you’ll be on-site for outlet launches, work with chefs to understand dishes, and shape campaigns that appeal to each menu collection.

You report directly to the General Manager, collaborating with content creators, designers and performance marketers to execute campaigns end-to-end. A passion for food trends and quick learning of new tools helps, and bilingual fluency in Mandarin and English

Qualifications

• End-to-end campaign management: strategy, planning, execution and reporting.

Responsibilities

• Own campaigns end-to-end from planning to reporting.
• Collaborate with chefs, designers and performance marketers to launch campaigns.
• Report results to the General Manager and adapt strategies.
• On-site involvement for outlet launches and festive campaigns.
• Lead and grow the marketing function as the team expands.

Job description

Senior Marketing Executive (Creative Campaigns)

We run six restaurants across KL and Puchong. Different menus, different dining experiences, one HQ team behind all of it. We're lean 10 to 20 people team, average age 35, and we move fast. No layers of approval, no shadow roles. If you build something here, it goes live.

Our six outlets:

What the Work Looks Like

It's not a pure studio role. You'll be on-site for outlet launches, sit down with chefs to understand what makes a dish special, and work out how each menu collection appeals to its target audience.

You report directly to the General Manager, who sets annual direction around business priorities, menu development, and new marketing channels. You'll work alongside content creators, designers, and performance marketers to get each campaign live.

This is a leader-tracked role on a growing marketing team. You'll own campaigns end-to-end, from strategic planning through execution to reporting, with real freedom in how you design and run them, against success metrics agreed with the GM. As the team grows, this role is positioned to take on more ownership over how the function is structured.

We're looking for someone as curious about the products and the market as they are skilled at textbook marketing. A genuine interest in food exploration, culinary curiosity, staying ahead of F&B trends, and picking up new tools quickly will serve you well here.

Bilingual fluency (Mandarin & English) is essential; conversational Cantonese is a strong bonus.

Requirements:

• End-to-end campaign management: Strategy, planning, execution, metric reporting, and iterations.
• Strong verbal and written communication: Able to distill and pitch ideas across management, chefs, designers, and performance marketers.
• Fluency with online marketing platforms and channels: Meta Business Suite, Google Business Profile, local and international review platforms, XHS, website, email, food delivery apps.
• Offline event and space coordination: Outlet launches, wedding fairs, festive campaigns.
• ( We’re ideally looking for around 3 years of relevant experience, but we know experience isn’t always linear. If you think you can do the job, we’d rather hear your pitch than filter you out on a number. )

How you work:

• Analytical and observant at a strategic level. You know what it takes to get something done right, and you go find the way
• Culture and market awareness. You understand food culture nuances and how demographics differ across our six brands.
• Adaptable across traditional operations and ongoing digital/process transitions.
• Resourceful in less structured environments. Proactive about finding solutions and information.
• Steady under pressure. Clear-headed in fast-paced or evolving situations.

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