Senior Marketing Executive

The Inside Scoop Sdn Bhd; Petaling Jaya; On-site; MYR 70,000 - 100,000; Full time

Job summary

The Inside Scoop Sdn Bhd is seeking a marketing professional in Malaysia to plan, coordinate, and execute 360-integrated campaigns aligned with company objectives. You will manage budgets, track targets, and collaborate with cross-functional teams to deliver high-impact activations across multiple brands.

Ideal candidates have 2–3 years of data-driven marketing experience, strong problem-solving skills, and the ability to adapt quickly to evolving business needs.

Qualifications

• 2–3 years of experience in data-driven marketing roles.
• Able to plan end-to-end strategic campaigns including concept ideation, media and demand planning.
• Proficient in English; Mandarin/Chinese translation is an added advantage.
• Past FMCG/Retail/e-commerce experience is a plus.

Responsibilities

• End-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning.
• React fast to mid-campaign performance and optimise in between campaign activities.
• Budget management to ensure each initiative is backed by media investment based on priorities.
• Manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach.
• Work with all key stakeholders and supporting functions to deliver high-quality work.

Skills

Data-driven marketing

Budget management

Campaign planning

Marketing analytics

Cross-functional collaboration

Job description

We are looking for candidates who have a strong track record of planning, coordinating and executing 360-integrated marketing campaigns that are aligned with company-wide objectives. This includes budget management and target tracking.

Candidates are typically required to possess at least 2-3 years of working experience in roles that exemplify data driven marketing to support decision making.

The successful candidate is required to work closely with various cross functional teams in order to get campaigns across the line.

As the marketing team is responsible for driving multiple brands, the ideal candidate should possess the ability to adapt quickly and be ready to move with the needs of the business. As such, a knack for problem solving and structure would be an asset.

Key responsibilities

Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimise in between campaign activities.

Budget management to ensure each initiative is backed by media investment based on priorities.

Manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach.

Work with all key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, media buying, events, etc.

The must haves:

Ability to work independently and think strategically in driving certain smaller, low-risk initiatives

Familiar with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation. You must also have a clear understanding of how to plan an end-to-end marketing roll out for new campaigns (e.g. product launches, consumer announcements, tactical campaigns etc.)

Excellent knowledge of the Malaysia market, deep understanding of consumer insights and media landscape.

Results-oriented and data-driven: Able to make data-informed decisions for a marketing plan. Proven track record of utilizing data in forming innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution.

Resourceful and creative: Knack for identifying great marketing creative. You work well with creative people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work.

Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges.

Proficiency in English is a must. Ability to translate marketing collateral into Chinese/Malay will be an added advantage.

Past FMCG/Retail/e-commerce experience is a plus.

Years of experience: 2-3 years.

Unlock job insights

Your application will include the following questions:

• Which of the following types of qualifications do you have?
• Which of the following statements best describes your right to work in Malaysia?
• Have you worked in a role where you were responsible for budget management & forecasting?
• What's your expected monthly basic salary?
• How many years' experience do you have as a marketing executive?
• Are you experienced with copy writing and content creation?
• How would you rate your English language skills?
• How would you rate your Mandarin language skills?