Marketing Executive

ASIASTAR OPTICS SDN. BHD.; Petaling Jaya; On-site; MYR 39,000 - 84,000; Full time

Job summary

ASIASTAR OPTICS SDN. BHD. is seeking a creative, proactive Marketing Executive to join our growing team in Malaysia.

You will plan, execute and evaluate marketing activities across campaigns, social media, product launches, events and brand initiatives to support business growth. The ideal candidate holds a diploma or degree in Marketing or related field and has 1-3 years of relevant experience. Fluency in Chinese, English and Bahasa Malaysia is required, with strong communication and

Qualifications

• Diploma or Degree in Marketing, Business Administration or a related field.
• 1-3 years of relevant marketing experience.
• Good command of Chinese, English, and Bahasa Malaysia - both written and spoken.
• Strong communication, coordination and interpersonal skills.
• Own transport and willingness to travel when required.

Responsibilities

• Plan and execute monthly marketing campaigns, promotions and brand activities.
• Develop creative marketing ideas and strategies for online and offline channels.
• Coordinate with Sales to align marketing with business objectives.
• Own and manage marketing projects from planning to post-campaign review.
• Coordinate with designers, agencies and partners for smooth execution.
• Plan corporate events, roadshows and promotional activities and review outcomes.

Skills

Marketing planning

Campaign management

Social media

Brand development

Communication

Multilingual

Education

Marketing/Business related degree

Job description

We are looking for a creative, proactive and hands-on Marketing Executive to join our growing team.

In this role, you will be involved in planning, executing and evaluating marketing activities across campaigns, social media, product launches, events and brand initiatives. You will work closely with the Sales Team and other departments to turn marketing ideas into effective activities that support our business growth.

If you enjoy coming up with ideas, making things happen and seeing the results of your work, this could be the role for you.

What We're Looking For

Diploma or Degree in Marketing, Business Administration or a related field.

1-3 years of relevant marketing experience is preferred.

Good command of Chinese, English, and Bahasa Malaysia - both written and spoken.

Strong communication, coordination and interpersonal skills.

Creative with a good sense of marketing, branding and current market trends.

Good planning, organisational and time-management skills.

Able to manage multiple projects and deadlines independently.

Proactive, responsible and willing to take ownership of assigned projects.

A good team player with strong relationship-building skills.

Possess own transport and willing to travel when required.

Your Role

Marketing Planning & Campaigns

Plan and execute monthly marketing campaigns, promotions and brand activities.

Develop creative marketing ideas and strategies for both online and offline channels.

Work closely with the Sales Team to align marketing activities with business and sales objectives.

Take ownership of assigned marketing projects from planning through execution and post-campaign review.

Coordinate with internal teams, suppliers, agencies and external partners to ensure smooth execution.

Market Research & Insights

Conduct market research to identify market trends, customer needs and competitor activities.

Monitor competitor marketing, promotions, product launches and market developments.

Gather feedback from Sales, customers and business partners to identify market opportunities.

Analyse marketing and product data and provide insights to support business and product development.

Social Media & Brand Communication

Plan and manage the company’s social media content and activities.

Develop content ideas that are relevant to the brand, products and target audience.

Coordinate with designers, photographers, influencers and other creative partners when required.

Monitor social media performance and recommend improvements to increase engagement and brand awareness.

Build relationships with relevant influencers, KOLs and industry professionals.

Product Launch & Marketing Materials

Support and coordinate new product launches from marketing planning to execution.

Assist in developing product and brand communication materials.

Coordinate the production of marketing materials including brochures, posters, banners, POSM, website content and social media materials.

Ensure all marketing materials are accurate, consistent and delivered according to schedule.

Events & Roadshows

Plan and execute corporate events, sales events, roadshows, product launches and promotional activities.

Coordinate event venues, suppliers, manpower, logistics and marketing materials.

Work closely with the Sales Team to maximise the effectiveness of events and promotional activities.

Conduct post-event reviews and prepare reports with recommendations for improvement.

Performance & Reporting

Track marketing activities, campaign results and overall performance.

Prepare monthly marketing reports and analysis for management review.

Monitor marketing budgets and ensure activities are executed within the approved budget.

Identify areas for improvement and recommend new ideas based on data and market feedback.

Why Join Us?

You will have the opportunity to work across different areas of marketing - from campaigns and social media to product launches, events, market research and brand development.

This is a hands-on role for someone who wants to grow their marketing skills, take ownership of projects and make a real impact.