Marketer

Morrow Cloud Sdn Bhd; Bayan Lepas; On-site; MYR 39,000 - 78,000; Full time

Job summary

Morrow Cloud Sdn Bhd is seeking a Marketing Executive to plan, execute and optimize our overall marketing strategy. This role goes beyond posting content and focuses on acquiring customers, building brand influence, and driving business results through ads, content, and strategic marketing initiatives.

You will be responsible for formulating monthly plans, researching market trends, planning campaigns across major platforms, creating copy and content briefs, and analyzing performance to

Qualifications

• Digital Marketing / Social Media Marketing experience.
• Proficiency with Facebook Ads Manager.
• Basic copywriting and content planning ability.
• Familiarity with Canva/CapCut for design and editing.
• Basic Marketing Data Analysis ability.
• Ability to take initiative, solve problems and execute independently.
• Interest in Marketing, Business Growth and Consumer Psychology.
• Facebook Marketing experience (preferred).
• Familiarity with ManyChat, WhatsApp Automation (preferred).
• Lead Generation and Funnel Marketing experience (preferred).

Responsibilities

• Assist in formulating monthly Marketing Plans and Campaign Strategy
• Research market trends, competitors and target customers
• Assist with brand positioning and marketing strategy planning
• Formulate Marketing Activities based on business objectives
• Plan Facebook, Instagram, TikTok and other social media content
• Write marketing copywriting, ad copy and sales copy
• Create Content Briefs, short video scripts and creative direction
• Arrange Social Media Posting Calendar
• Analyze Content Performance and continuously optimize content
• Assist in managing and executing Facebook / Meta Ads Campaigns
• Monitor CPM, CPL, CTR, CPC, ROAS and other advertising data
• Analyze ad performance and propose optimization suggestions
• Test different Marketing Angles, Creatives and Audiences
• Plan and optimize Lead Generation Campaigns
• Manage WhatsApp Marketing, Broadcast and ManyChat Automation
• Optimize customer journey from Awareness to Conversion
• Regularly compile Marketing Performance Reports
• Analyze Lead, Customer Acquisition Cost and Conversion Rate
• Propose improvement solutions based on data
• Track Campaign Results and Marketing ROI

Skills

Digital Marketing

Social Media Marketing

Facebook Ads Manager

Copywriting

Content Planning

Lead Generation

Funnel Marketing

Consumer Psychology

Initiative & Problem Solving

Tools

Canva

CapCut

ManyChat

WhatsApp Automation

Job description

We are looking for a creative and execution-driven Marketing Executive with marketing thinking to assist the company in planning, executing and optimizing overall Marketing Strategy. We are not looking for someone who only posts content. We need someone who understands how to help the business acquire customers, enhance brand influence and drive business results through content, ads and marketing strategy.

Key responsibilities

Assist in formulating monthly Marketing Plans and Campaign Strategy

Research market trends, competitors and target customers

Assist with brand positioning and marketing strategy planning

Formulate Marketing Activities based on business objectives

Plan Facebook, Instagram, TikTok and other social media content

Write marketing copywriting, ad copy and sales copy

Create Content Briefs, short video scripts and creative direction

Arrange Social Media Posting Calendar

Analyze Content Performance and continuously optimize content

Assist in managing and executing Facebook / Meta Ads Campaigns

Monitor CPM, CPL, CTR, CPC, ROAS and other advertising data

Analyze ad performance and propose optimization suggestions

Test different Marketing Angles, Creatives and Audiences

Plan and optimize Lead Generation Campaigns

Manage WhatsApp Marketing, Broadcast and ManyChat Automation

Optimize customer journey from Awareness to Conversion

Regularly compile Marketing Performance Reports

Analyze Lead, Customer Acquisition Cost and Conversion Rate

Propose improvement solutions based on data

Track Campaign Results and Marketing ROI

About you

Digital Marketing / Social Media Marketing experience

Proficiency with Facebook Ads Manager

Basic copywriting and content planning ability

Proficiency with Canva, CapCut or other design and editing tools

Basic Marketing Data Analysis ability

Ability to take initiative, solve problems and execute independently

Interest in Marketing, Business Growth and Consumer Psychology

Facebook Marketing experience (preferred)

Familiarity with ManyChat, WhatsApp Automation (preferred)

Lead Generation and Funnel Marketing experience (preferred)