Marketing Planner

Logoman Malaysia; Kuala Lumpur; On-site; MYR 48,000 - 72,000; Full time

Job summary

Logoman Malaysia is seeking a proactive Marketing Planner to craft integrated strategies across digital platforms, social media, and offline events. You will translate business goals into detailed plans, coordinate with content, design, livestream, sales and retail teams, and manage budgets and timelines.

You will develop data-driven campaigns, monitor performance, and optimize based on insights to boost brand awareness and customer engagement in Malaysia's market.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience in marketing planning and campaign management.
• Strong project management and organizational skills.

Responsibilities

• Develop and execute marketing plans aligned with business objectives and brand positioning.
• Plan and coordinate marketing campaigns across TikTok, e-commerce platforms, social media, and offline retail channels.
• Organize product launches, seasonal campaigns, promotional activities, and special marketing initiatives.
• Coordinate with the content, design, livestream, sales, and retail teams to ensure effective campaign execution.
• Manage campaign timelines, budgets, resources, and execution progress.
• Develop social media strategies and content plans to strengthen brand awareness and online engagement.
• Monitor social media and campaign performance, analyze key metrics, and recommend improvements.
• Plan and organize offline events, community activities, product launches, brand activations, and promotional events.
• Research market trends, competitors, customer behavior, and industry developments.
• Analyze campaign results, engagement metrics, sales performance, and marketing effectiveness.

Skills

Marketing planning

Campaign management

Digital marketing

Social media

Event management

Data analysis

Cross-functional collaboration

Education

Bachelor's degree

Job description

We are looking for a proactive, creative, and results-driven Marketing Planner to develop and execute integrated marketing strategies across digital platforms, social media, promotional campaigns, and offline events. The ideal candidate should be able to plan marketing initiatives from concept to execution, coordinate with different teams, and use data and market insights to improve brand awareness, customer engagement, and sales performance.

Key responsibilities

Develop and execute marketing plans aligned with business objectives and brand positioning.

Plan and coordinate marketing campaigns across TikTok, e-commerce platforms, social media, and offline retail channels.

Organize product launches, seasonal campaigns, promotional activities, and special marketing initiatives.

Coordinate with the content, design, livestream, sales, and retail teams to ensure effective campaign execution.

Manage campaign timelines, budgets, resources, and execution progress.

Develop social media strategies and content plans to strengthen brand awareness and online engagement.

Monitor social media and campaign performance, analyze key metrics, and recommend improvements.

Plan and organize offline events, community activities, product launches, brand activations, and promotional events.

Research market trends, competitors, customer behavior, and industry developments.

Analyze campaign results, engagement metrics, sales performance, and marketing effectiveness.

About you

Bachelor's degree in Marketing, Business, Communications, or a related field.

Good command of English, both written and spoken, is required for communication, planning, reporting, and coordination.

Relevant experience in marketing planning, campaign management, digital marketing, social media, or event management.

Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.

Able to develop marketing strategies and independently coordinate their execution.

Familiarity with social media platforms, e-commerce marketing, and digital campaign performance metrics.

Strong analytical, communication, and problem-solving skills.

Creative, proactive, detail-oriented, and results-driven.