Senior Marketing Executive

MIZUNO MALAYSIA SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Mizuno Malaysia Sdn. Bhd. is seeking a Senior Marketing Executive to drive campaigns and activations across Retail, Wholesale, DTC and eCommerce in Malaysia. You will oversee social media, content calendars and influencer partnerships to boost brand visibility and sales.

You will develop digital content, analyze market trends and coordinate cross-channel marketing initiatives while supporting retail activation and performance measurement.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication or a related field.
• Minimum 3 years of relevant experience in marketing, digital marketing or brand management.
• Experience in retail, sports, fashion, footwear or consumer goods is advantageous.
• Strong understanding of social media, digital marketing and campaign management.
• Excellent analytical, communication and project coordination skills.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
• Able to work independently and manage multiple projects in a fast-paced environment.

Responsibilities

• Lead planning and execution of campaigns and activations across Retail, Wholesale, DTC and eCommerce.
• Manage Mizuno Malaysia's social media platforms: planning, publishing and engagement.
• Develop and maintain social content calendar aligned with campaigns and product launches.
• Coordinate influencer partnerships, product seeding and campaign execution.
• Create marketing content for digital channels including website and email.
• Monitor market trends, conduct competitor analysis and provide insights.
• Support brand-building activities to strengthen market presence.
• Provide ROI tracking and performance reporting for campaigns.

Skills

Campaign management

Social media

Content planning

Brand management

Market research

Analytical skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Tools

Microsoft Excel

PowerPoint

Job description

The Senior Marketing Executive support the growth of Mizuno Malaysia by planning and executing marketing initiatives that enhance brand awareness, strengthen consumer engagement and drive sales performance across Retail, Wholesale, DTC and eCommerce channels. The role is responsible for managing marketing campaigns, social media, retail activations and brand-building activities, while leveraging market insights and performance analysis to improve marketing effectiveness and support business objectives. By acting in accordance with Mizuno's core values of Fair Play, Fighting Spirit, and Friendship, each individual is expected to contribute to the realization of Mizuno Group's Purpose and Vision.

Functional

Lead the planning and execution of marketing campaigns and activations across Retail, Wholesale, DTC and eCommerce channels in Malaysia.

Manage Mizuno Malaysia's social media platforms, including content planning, publishing and community engagement.

Develop and maintain the social media content calendar, ensuring alignment with campaigns, product launches and key category initiatives.

Coordinate influencer and seeding activities, including product allocation, partnerships and campaign execution.

Create and manage marketing content for digital channels, including website, email marketing and social media platforms.

Conduct market research and competitor analysis, providing actionable insights and recommendations to support business growth and brand awareness initiatives.

Support the development and execution of brand-building activities to strengthen Mizuno's market presence and consumer preference.

Retailer & Channel Support

Lead marketing support for retail stores and wholesale partners, ensuring effective execution of campaigns, promotions and in-store activations.

Coordinate with external vendors, agencies and business partners on advertising, promotional and branding materials.

Plan, organize and execute marketing events, product launches, roadshows and retail activations, ensuring timely delivery and effective implementation.

Support visual merchandising and point-of-sale materials deployment across retail channels.

Monitor retail activation effectiveness and recommend improvements to enhance consumer engagement and sales performance.

Performance Tracking & Reporting

Monitor, analyse and report on the performance and ROI of marketing campaigns, social media activities and retail activations.

Provide insights and recommendations to improve campaign effectiveness, customer engagement and brand awareness.

Track sales and campaign performance against objectives and support the preparation of management reports.

Support demand generation initiatives through performance analysis and market insights.

Recommend continuous improvement opportunities to enhance marketing effectiveness and support business growth.

Job Requirements

Bachelor's Degree in Marketing, Business Administration, Mass Communication or a related field.

Minimum 3 years of relevant experience in marketing, digital marketing or brand management.

Experience in retail, sports, fashion, footwear or consumer goods industry will be an added advantage.

Good understanding of social media, digital marketing and campaign management.

Strong analytical, communication and project coordination skills.

Proficient in Microsoft Office applications, particularly Excel and PowerPoint.

Able to work independently and manage multiple projects in a fast-paced environment.