Marketing Manager (Income Generation)

GCH Retail (Malaysia) Sdn Bhd; Shah Alam; On-site; MYR 90,000 - 150,000; Full time

Job summary

GCH Retail (Malaysia) Sdn Bhd is seeking a Marketing Manager to drive non-retail revenue across its store network and digital ecosystem. You will monetize vendor media space, brand partnerships, promotional areas, and supplier-funded programs to maximize profitability.

Reporting to the Commercial team, you will develop and execute a commercial strategy, negotiate income-generation contracts with vendors and agencies, and collaborate with Category Management and Marketing to create high-value

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of experience in trade marketing, vendor income management, media sales, or retail media operations.
• Strong commercial acumen and proven negotiation skills with high-value clients/suppliers.
• Track record of meeting or exceeding revenue and margin goals.

Responsibilities

• Develop and execute a commercial strategy to maximise retail media income across digital signage, end-caps, atrium events, and supplier-funded marketing collateral.
• Negotiate income-generation contracts with trade vendors, brand partners, and advertising agencies.
• Collaborate with Category Management and Marketing to build structured, high-value supplier co-op marketing packages.
• Track, analyze, and report on income targets, campaign yield, and ROI for participating partners.
• Monitor retail media market trends and introduce innovative non-margin revenue streams.

Skills

Commercial acumen

Negotiation

Education

Bachelor’s Degree in Marketing, Business Administration, or a related field

Job description

We are aleading retail hypermarket & supermarket chain company in Malaysia, operating a diverse portfolio of supermarket, F&B and pharmacy, which included Giant, Cold Storage, Mercato, TMC, Uncle Jack, Mercato Café, Kyojin Sushi and My Chemist Hub.

As we continue to grow, we welcome passionate and driven Marketing Manager candidate to join our team.

Role Overview

Drive non-retail revenue channels across GCH Retail's store network and digital ecosystem. You will be responsible for monetizing vendor media space, brand partnerships, promotional spaces, and supplier-funded marketing programs to maximize profitability.

Key Responsibilities

Develop and execute a commercial strategy to maximize retail media income, including digital signage, end-caps, atrium events, and supplier-funded marketing collateral.

Negotiate income-generation contracts with trade vendors, brand partners, and advertising agencies.

Collaborate with Category Management and Marketing teams to build structured, high-value supplier co-op marketing packages.

Track, analyze, and report on income targets, campaign yield, and ROI for participating partners.

Monitor retail media market trends and introduce innovative non-margin revenue streams.

Key Requirements

Bachelor’s Degree in Marketing, Business Administration, or a related field.

5+ years of experience in trade marketing, vendor income management, media sales, or retail media operations.

Strong commercial acumen and proven negotiation skills with high-value clients/suppliers.

Track record of meeting or exceeding revenue and margin goals.

Why Join Us

Grow & Lead : Take ownership of a high-impact revenue-generating function.

Innovate: Shape the future of retail media and unlock new income opportunities.

Build Partnerships : Work with leading brands, suppliers and agencies.

Make an Impact : See your strategies directly drive revenue, growth and ROI.

Expand Your Career : Gain valuable commercial, marketing and negotiation experience while working cross-functionally with key business teams.

Your Application Questions

Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing manager?
• How many years' experience do you have as a Trade Marketing Manager?
• How many years' experience do you have as a Media Sales Manager?
• How much notice are you required to give your current employer?

Supermarkets, Grocery & Petrol Retailing 1,001-5,000 employees

GCH Retail (Malaysia) Sdn Bhd is Malaysia’s leading retailer which operates Giant, Mercato, Cold Storage and TMC retail chains. We take pride in offering our customers value-for-money of the freshest, high-quality foods and consumer goods in our supermarkets and hypermarkets.

Our extensive network comprises over 90 hypermarkets, superstores, supermarkets and mini-markets, ensuring easy access to essential products and groceries for communities across the country.

If you are passionate about the retail industry and aspire to be part of a dynamic and progressive organization, join us and be part of our journey towards the excellence in the retail industry and contribute to the community.

GCH Retail (Malaysia) Sdn Bhd is Malaysia’s leading retailer which operates Giant, Mercato, Cold Storage and TMC retail chains. We take pride in offering our customers value-for-money of the freshest, high-quality foods and consumer goods in our supermarkets and hypermarkets.

Our extensive network comprises over 90 hypermarkets, superstores, supermarkets and mini-markets, ensuring easy access to essential products and groceries for communities across the country.

If you are passionate about the retail industry and aspire to be part of a dynamic and progressive organization, join us and be part of our journey towards the excellence in the retail industry and contribute to the community.