Head of Marketing

Private Advertiser; Selangor; On-site; MYR 180,000 - 260,000; Full time

Job summary

Private Advertiser in Malaysia seeks an experienced Head of Marketing to lead the overall marketing strategy and execution for a growing retail and distribution business. This 360° leadership role covers brand management, CRM, content, and integrated campaigns across online and offline channels, with a hands-on approach to analytics, budgeting and team leadership.

You will collaborate with senior management to translate business goals into measurable marketing programs that drive brand growth,

Qualifications

• Bachelor-level degree in Marketing, Business, Communications or a related discipline.
• Minimum 5 years of relevant marketing experience, preferably in leadership roles.
• Strong background in retail or FMCG with experience in brand management and integrated campaigns.
• Proven ability in CRM, customer lifecycle marketing and retention strategies.
• Experience managing PR, influencer and content initiatives.

Responsibilities

• Lead the development and execution of the overall marketing strategy and annual marketing plan.
• Drive brand positioning, brand management and customer engagement across online and offline channels.
• Develop and execute integrated retail and commercial marketing campaigns across the customer lifecycle.
• Lead CRM and customer retention initiatives, including segmentation, engagement and conversion strategies.
• Oversee PR, KOL/influencer and content management to strengthen brand visibility and reach.
• Collaborate with retail, e-commerce, sales and other units to optimize traffic, conversions and loyalty.
• Analyse insights and performance to identify growth opportunities and ROI.

Skills

Brand management

CRM

Analytics

Team leadership

Budget planning

Marketing strategy

Education

Marketing degree

Business degree

Tools

CRM platforms

Marketing automation

Job description

We are seeking an experienced Head of Marketing to lead the overall marketing strategy and execution for a growing retail and distribution business in Malaysia.

This is a 360° marketing leadership role covering brand management, retail campaigns, customer acquisition and retention, CRM, content, PR/KOL engagement, commercial analytics and marketing budget management.

The successful candidate will work closely with senior management and cross-functional teams to translate business objectives into effective marketing strategies that deliver brand growth, customer engagement and commercial results.

This is a hands-on leadership position suited to a commercially minded marketing professional who is comfortable balancing strategy, execution, analytics and team leadership.

Key Responsibilities

Lead the development and execution of the overall marketing strategy and annual marketing plan in line with business objectives.

Drive brand positioning, brand management and customer engagement across online and offline channels.

Develop and execute integrated retail and commercial marketing campaigns across the customer lifecycle.

Lead CRM and customer retention initiatives, including customer segmentation, engagement and conversion strategies.

Oversee PR, KOL/influencer and content management to strengthen brand visibility and customer reach.

Work closely with retail, e-commerce, sales and other business units to develop campaigns that support traffic, conversion, sales and customer loyalty.

Analyse customer insights, market trends, competitor activities and campaign performance to identify growth opportunities.

Establish and monitor marketing KPIs, commercial analytics and campaign ROI, providing actionable recommendations to management.

Manage the marketing budget, ensuring effective allocation of resources and achievement of agreed objectives.

Lead and manage the marketing team, providing direction, coaching and performance management.

Manage external agencies, creative partners, media partners, vendors and other marketing stakeholders.

Develop creative briefs and oversee the delivery of marketing communications across relevant customer touchpoints.

Present marketing strategies, campaign performance, insights and recommendations to senior management.

Continuously review and optimise marketing initiatives based on data, customer behaviour and business performance.

What We Are Looking For

Degree in Marketing, Business, Communications or a related discipline.

Minimum 5 years of relevant marketing experience, preferably with experience in a leadership or senior management capacity.

Strong background in retail or FMCG. Experience in other consumer-facing industries will also be considered.

Proven experience in brand management and integrated marketing campaign planning.

Strong understanding of CRM, customer lifecycle marketing and retention strategies.

Experience managing PR, KOL/influencer and content initiatives.

Strong commercial and analytical capabilities, with the ability to translate marketing data into business recommendations.

Demonstrated experience in marketing budget planning and management.

Experience working across both digital and traditional marketing channels.

Experience with CRM, marketing automation and relevant marketing technology platforms.

Strong project management and problem-solving skills.

Proven ability to lead, develop and motivate a marketing team.

Excellent communication and stakeholder management skills, with the maturity to work with senior management and cross-functional teams.

Highly organised, detail-oriented and comfortable working in a fast-paced and evolving business environment.

A growth mindset, with a strong focus on continuous improvement and measurable results.

What Success Looks Like

The successful candidate will be expected to:

Strengthen brand positioning and customer engagement.

Deliver effective retail and commercial campaigns with measurable results.

Improve customer acquisition, conversion and retention.

Build stronger CRM and customer insights capabilities.

Improve marketing ROI through data-driven decision making.

Develop a high-performing and accountable marketing team.

Establish marketing as a strong commercial partner to the business.

Additional Information

Location: Malaysia

This is a confidential appointment. Further company information will be shared with shortlisted candidates during the recruitment process.