Brand and Retail Manager

Vinerock Retail Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 170,000; Full time

Job summary

Vinerock Retail Sdn Bhd in Kuala Lumpur City Centre is seeking a seasoned Brand and Retail Manager to lead our brand strategy and retail execution. You will drive consistent brand messaging across digital, in-store, and communications, while optimizing customer experience and retail performance.

Collaborating with marketing, sales, and operations, you will oversee staff training, merchandising, KPI tracking, and partner relationships to ensure growth and shopping excellence.

Qualifications

• 5+ years of experience in brand management, retail management, or similar marketing role.
• Proven track record of developing brand strategies with measurable results.
• Strong understanding of retail operations, merchandising, and consumer behavior.
• Excellent analytical skills to interpret sales data and market trends.
• Experience leading cross-functional teams and engaging stakeholders at all levels.
• Proficiency with marketing tools, retail systems, and data analytics platforms.
• Outstanding written and verbal communication for senior leadership.
• Creative mindset to develop innovative marketing and retail solutions.
• Experience in luxury, FMCG, or retail sectors is desirable.
• Fluency in English; Mandarin or Malay is advantageous.

Responsibilities

• Develop and execute comprehensive brand strategies aligned with corporate objectives.
• Oversee brand consistency across marketing channels, including digital and retail.
• Manage retail operations, staff training, merchandising, and store environment.
• Analyze retail sales data and market trends to identify growth opportunities.
• Collaborate with marketing, sales, and operations to ensure seamless brand implementation.
• Develop and manage retail promotional campaigns and seasonal initiatives.
• Monitor competitor activity and market positioning to maintain advantage.
• Establish KPIs to measure brand health and retail effectiveness.
• Lead brand awareness campaigns and ensure clear communication of messages.
• Manage relationships with retail partners and vendors to support objectives.

Skills

Brand management

Retail management

Marketing strategy

Cross-functional teamwork

Data analytics

Stakeholder communication

Visual merchandising

Education

Diploma or degree in Marketing/Business Admin/Communications

Job description

Brand and Retail Manager

We are seeking a talented Brand and Retail Manager to join our dynamic marketing and communications team in Kuala Lumpur City Centre. In this strategic role, you will be responsible for developing, implementing, and managing our brand strategy whilst driving retail excellence across our operations. You will play a pivotal role in ensuring our brand positioning remains compelling and consistent across all consumer touchpoints, whilst simultaneously optimising retail performance and customer experience. This position is essential to our growth objectives and will require you to bridge the gap between brand strategy and on-the-ground retail execution.

Key responsibilities

• Develop and execute comprehensive brand strategies that align with corporate objectives and resonate with our target audience
• Oversee brand consistency across all marketing channels, including digital, retail, and communications materials
• Manage retail operations and performance, including staff training, merchandising, and store environment optimisation
• Analyse retail sales data and market trends to identify opportunities for growth and improvement
• Collaborate with cross-functional teams including marketing, sales, and operations to ensure seamless brand implementation
• Develop and manage retail promotional campaigns and seasonal marketing initiatives
• Monitor competitor activity and market positioning to maintain our competitive advantage
• Establish and maintain key performance indicators (KPIs) to measure brand health and retail effectiveness
• Lead brand awareness campaigns and ensure effective communication of brand messages to consumers
• Manage relationships with retail partners and vendors to support brand objectives

What we're looking for

• 5+ years of experience in brand management, retail management, or a similar marketing and communications role
• Proven track record of successfully developing and executing brand strategies that have driven measurable business results
• Strong understanding of retail operations, visual merchandising, and consumer behaviour
• Excellent analytical skills with the ability to interpret sales data and market research
• Demonstrated experience in managing cross-functional teams and collaborating with stakeholders at all levels
• Proficiency in marketing tools, retail management systems, and data analytics platforms
• Outstanding written and verbal communication skills with the ability to present to senior leadership
• Creative mindset with the ability to develop innovative marketing and retail solutions
• Experience in the luxury, FMCG, or retail sectors is highly desirable
• Fluency in English is essential; proficiency in Mandarin or Malay is advantageous
• Diploma or degree in Marketing, Business Administration, Communications, or a related discipline