Marketing Strategy Development
- Assist in developing and executing comprehensive marketing strategies to increase brand awareness and sales conversion.
- To conduct market research to identify opportunities, customer needs, and competitive activity.
- To plan, set, and implement the short and long-term marketing goals.
Content Development & Management
- To develop and manage content for marketing materials, such as brochures, websites, social media, newsletters, and press releases.
- To collaborate with designers, writers, and other creative professionals to produce high-quality content.
- To oversee the maintenance of the company’s website, ensuring it is up-to-date and optimized for performance.
- To manage and optimize the company’s online presence, including social media channels, SEO/SEM efforts, and online advertising (Google Ads, Facebook Ads, XHS and etc.).
Campaign Planning & Execution
- To plan, implement, and oversee multi-channel marketing campaigns (social media, events, exhibition, booth etc.).
- To coordinate promotional activities such as advertising, sponsorships, and product launches.
- To coordinate with external service provider such as event planer, PR agencies, contractor, mall management, etc.
Market Research & Data Analysis
- To analyse customer demographics, preferences, and behaviors to adjust marketing tactics accordingly.
- Track and report on marketing performance metrics such as sales trends, lead generation, and conversion rates.
- Use data to improve marketing strategies and identify areas for growth.
Team Collaboration
- Work closely with other departments (sales, product development, customer service) to ensure alignment on campaigns and strategies.
Job Requirement
- Diploma / Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- At least 3-5 years of experience in marketing, ideally within the F&B or retail sectors.
- Expertise in digital strategy, media buying, content marketing, and analytics.
- Proficient in tools like Google Ads, Meta Ads Manager, SEO tools, and email platforms.
- Strong leadership, creative direction, and project management skills.
- Language Required : Mandarin, English.We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.