Senior Manager, Product, Pricing and Strategy Development

AIA Shared Services; Kuala Lumpur; Hybrid; MYR 180,000 - 260,000; Full time

Job summary

AIA Shared Services in Malaysia seeks a senior Product Lead for Digital Insurance to design propositions, go-to-market strategies, and partnerships with digital platforms. You will own the product portfolio, define features, pricing, underwriting guidelines, and claims rules, while aligning with channel strategy and managing P&L.

Lead a team to research, develop products, collaborate with analytics and marketing, ensure regulatory compliance, and drive end-to-end product development from

Qualifications

• Minimum 10 years in the insurance industry, especially in Product Development or GI Actuarial Pricing.
• Leadership experience leading a small to mid-size product/pricing team.
• Degree holder, preferably Actuarial Science.
• Strong understanding of local regulatory environment for general insurance products.

Responsibilities

• Evaluate partner potential and provide senior management with market assessments.
• Lead product strategy for RFP/RFI with potential partners.
• Develop and optimize the product portfolio post-deal, review performance metrics.
• Lead go-to-market strategy with partners, including roadmaps and business plans.
• Oversee regulatory compliance and pricing/repricing processes; liaison with regulators.

Skills

Leadership

Analytical thinking

Communication

Statistical tools

Education

Degree in Actuarial Science

Tools

SAS

SQL

R

Python

VBA

Job description

FIND YOUR 'BETTER' AT AIA We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us. We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives. If you believe in better, we’d love to hear from you.

About the Role

This position leads the efforts to deliver insurance products to consumers in today’s digital landscape. The successful candidate will be responsible for designing and developing the right propositions and go‑to‑market strategies, including commercial proposals and negotiations for partnerships with various digital platforms. The candidate will also oversee the management of the digital insurance product portfolio and continuously develop the product roadmap for each partner. He/she will lead the team in researching and developing products, including defining product features, benefits, pricing, underwriting guidelines, and claims rules. Additionally, the candidate will work closely with the channel head to drive channel strategy and manage the channel’s P&L.

Roles and Responsibilities

• Evaluate partner potential during pre‑deal discussions and provide senior management with an assessment of customer and market size, customer profiling, proposition strategy, revenue potential, and other commercial factors.
• Collaborate with the Partnership team to lead the product strategy for preparing Request for Proposal (RFP) or Request for Information (RFI) for potential partners.
• Post‑deal, work with partners to develop and optimize the product portfolio, regularly reviewing product performance metrics, including claims ratio, product penetration, and take‑up rate.
• Develop go‑to‑market strategy with partners, including product portfolio and roadmap, detailed business plans, and the required operational structure and requirements.
• Lead the regular reviews of product performance, including sales target achievements, claims ratio, product penetration, and take‑up rate.
• Lead the planning process for annual sales plans and product development roadmaps.
• Own the Digital Business product portfolio, ensuring viability and continue meet company’s direction, as well as in search of new opportunities to further improve.
• Ensure full compliance with regulatory guidelines too.
• Lead the development of insurance products, overseeing the product specifications design, development, and testing process from initial requirement gathering, to consumer research, benefit testing, pricing development, risk assessment, and system implementation through to rollout.
• Managing internal stakeholders and regulators for necessary product approvals.
• Lead the pricing and re‑pricing for the insurance products, including prepare necessary documents for submission to Bank Negara Malaysia, Product Development Committee, Group Office, etc.
• Oversee the monitoring and continuous optimization of the Digital Business product portfolio post‑launch, including regular updates to management on performance versus target, underwriting rule revisions, claims rule updates, pricing adjustments, and product iterations such as withdrawal and replacement.
• Collaborate with the Analytics team to derive insights for improving product performance and customer experience, while optimizing Customer Lifetime Value through targeted product offerings.
• Work closely with the Marketing teams to craft promotions and campaigns that drive sales and improve overall product performance.
• Support the channel head on the annual strategy planning and budgeting process for Digital Business channel, ensuring alignment with corporate objectives and facilitating cross‑functional inputs as well as liaising with finance and actuarial colleagues for discussions and submissions.

Minimum Job Requirements

• Minimum 10 years working experience in the insurance industry especially in the areas of Product Development and/or GI Actuarial Pricing, as well as strong collaborations with distribution channels or distribution partners.
• More than 5 years of leadership experience leading a small / mid‑size expert team of product development and pricing team.
• Minimum Degree holder, preferably in Actuarial Science.
• Deep understanding of local insurance regulatory environment with regards to general insurance products, particularly for personal lines.
• Preferably experience in the digital insurance space, be it B2B2C or D2C.
• Strong analytical skills a must.
• Reasonably understanding in insurance database, with hands‑on working experience on statistical tools, such as SAS, SQL, R, Python, VBA, etc.
• Results oriented; Identify core of problems, what needs to be done and work with the teams to get products launched and achieve business results.
• Strong conceptual thinking combined with excellent problem‑solving capabilities and an innovative mindset.
• Ability to build relationships in an international environment with a diverse group of internal and external stakeholders at different levels of the organization.
• Ability to clearly and effectively communicate (both oral and written) components of the product development process to stakeholders and external audiences.
• Demonstrated experience recruiting, building, structuring, leading operations organizations, including coaching and performance management.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

Better starts with people who reimagine what is possible and turn ideas into meaningful action. At AIA, you will contribute in your own way, help shape outcomes that matter and collaborate with colleagues across disciplines, teams, markets and levels. We will support you to broaden your perspective, strengthen your capabilities and grow your impact. Together, we challenge assumptions, learn from one another and find better ways forward. Bring your ambition, experience and ideas to AIA, and help shape what “better” looks like. View our AIA LinkedIn page Bring your difference to AIA