Product Marketing & Customer Propositions, Consultant

AIA Bhd.; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

AIA is seeking a dedicated Product Marketing professional in Malaysia to lead end-to-end product development and campaign launches for Partnership Distribution. You will collaborate with stakeholders, conduct market research, and align product strategy with regulatory requirements while ensuring timely approvals and impactful marketing materials.

You will support staff with training and play a key role in cross-functional projects, helping AIA deliver Healthier, Longer, Better Lives in the local

Qualifications

• Degree in Business Administration, Actuarial or Marketing.
• Minimum 3 years for Specialist / 5 years for Consultant or more years of relevant working experience in marketing.
• Good command of English and Bahasa Malaysia (both written and oral).

Responsibilities

• Lead end-to-end product development, plan and launch campaigns for Partnership Distribution.
• Lead the preparation of Product Development Committee (PDC) with all relevant stakeholders within the set timeline.
• Conduct market research, data analysis, product competitiveness study and collect customer & distributor feedback to identify trends, needs & gaps.
• Lead the product ideation process and share the product idea with Partnership Distribution; obtain buy-in and approval from Public Bank.
• Coordinate with system users on product requirements, prepare contract templates and perform UAT.

Skills

Market research

Data analysis

Product development

Stakeholder management

Presentation skills

English

Bahasa Malaysia

Education

Bachelor's degree in Business Administration

Actuarial or Marketing degree

Job description

Build a healthier and more sustainable future for everyone.

At AIA, your skills, perspective and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and help turn ideas into positive outcomes for our customers and communities. Join us to shape what comes next, grow through new experiences and extend your impact across Asia.

About the Role

• To support with Product Marketing & Customer Propositions’ product strategy planning for Partnership Distribution.

Roles and Responsibilities:

To be responsible in end-to-end product development, plan and launch campaigns for Partnership Distribution. To lead the preparation of Product Development Committee (PDC) with all relevant stakeholders within the set timeline. Conduct market research, data analysis, product competitiveness study and collect customer & distributor feedback to identify trends, needs & gaps. Lead the product ideation process and share the product idea and buy in from Partnership Distribution. Lead the sharing and present the product ideas with PBB, to get buy in and approval from Public Bank on product to be developed. This includes working on indicative premium with Actuarial, competitor’s analysis, and product position and strategy and others. Responsible of reviewing product documents which includes product specs, contract, PDS, marketing material and etc. To provide support to staff in obtaining internal approval before sharing with PBB. Responsible of coordinating with system users on the product requirement, to prepare contract template and perform UAT. Provide support to Partnership Distribution for integrated marketing campaign and promotion activities. Conduct Train-the-trainer session. Providing guidance to staff on various area To work in special projects, for example, online channel and others To initiate and coordinate changes impacting products by implementing best practices, and ensuring compliance to internal and regulatory guidelines. This may include new or revisions of guidelines issued by local regulators (e.g. Bank Negara Malaysia, LIAM/PIAM) or Group which may require process improvements and/or documents revision.. To perform other responsibilities and duties periodically or involve in ad hoc initiatives/special project as assigned by supervisor to meet business needs and/or other regulatory/compliance requirements or implementation and follow through actions.

Minimum Job Requirements:

• Degree in Business Administration, Actuarial or Marketing
• Minimum 3 years for Specialist / 5 years for Consultant or more years of relevant working experience in marketing, ideally in a high growth business environment
• Good command of English and Bahasa Malaysia (both written and oral)
• Good presentation and interpersonal skills
• Possess good problem-solving and analytical skills

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

“Better” starts with people who reimagine what is possible and turn ideas into meaningful action. At AIA, you will contribute in your own way, help shape outcomes that matter and collaborate with colleagues across disciplines, teams, markets and levels. We will support you to broaden your perspective, strengthen your capabilities and grow your impact. Together, we challenge assumptions, learn from one another and find better ways forward. Bring your ambition, experience and ideas to AIA, and help shape what “better” looks like. View our AIA LinkedIn page Bring your difference to AIA