Marketing Strategy & Planning, Consultant

AIA Shared Services; Kuala Lumpur; Hybrid; MYR 90,000 - 150,000; Full time

Job summary

AIA Shared Services in Kuala Lumpur is seeking a Marketing Analytics professional to develop and execute strategic initiatives. You will manage Power BI dashboards, prepare management reports and support executive decision-making with data-driven insights.

The role requires excellent English and Bahasa Malaysia, strong communication skills, and the ability to translate complex data into clear business narratives for senior leadership.

Qualifications

• Degree in Actuarial, Marketing or Business Administration.
• Minimum 5 years in a product/insurance-related role.
• Proficient in English and Bahasa Malaysia (written and spoken).
• Strong communication, presentation and interpersonal skills.
• Analytical thinker with strategic execution ability.
• Power BI knowledge is a plus; advanced PowerPoint skills.
• Proficient with Microsoft Office applications.

Responsibilities

• Prepare, coordinate and support local and group management reporting requirements for Marketing Division (QBR/MBR and ad hoc requests); ensure timely data, insights and alignment with strategy.
• Manage Power BI dashboards for Marketing Division and Squads; lead discussions with stakeholders, conduct UAT and provide data insights.
• Create PowerPoint materials for the Chief Marketing Officer for executive decisions, updates and product launches; craft strategic storytelling and clear insights.
• Support annual strategic planning through deck preparation and submission coordination across marketing channels and stakeholders.
• Perform ad hoc projects and regulatory/compliance tasks as assigned by supervisor.

Skills

Power BI

English

Bahasa Malaysia

Analytical thinking

Presentation

Education

Degree in Actuarial, Marketing or Business Administration

Tools

Power BI

Microsoft Office

PowerPoint

Job description

FIND YOUR 'BETTER' AT AIA We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us. We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives. If you believe in better, we’d love to hear from you.

About the Role

Support the development and execution of strategic Marketing initiatives that is aligned with the company’s strategic priorities and vision, increasing value to the company and its stakeholders. Support Marketing Division with management reporting and business reviews requirements to support informed strategic business decisions.

Roles and Responsibilities

• To prepare, coordinate and support local and group management reporting requirements for Marketing Division such as QBR and MBR reports and any ad hoc requests, and includes responding or providing any clarifications as necessary. This will involve drafting the initial reports, coordinating and follow-up with relevant stakeholders to provide the required data or information, conduct analysis or generate insights within the set timeline, reviewing the content to ensure quality and consistency, alignment to overall marketing and business strategy and meeting management’s expectations.
• To manage Power BI dashboards for Marketing Division and Squads (where aligned) to ensure the availability of timely data and insights to support timely monitoring and effective responses to sales and market conditions as well as supporting management reports. This will include leading discussions with various stakeholders such as Marketing team leads, Squad leads, Actuarial, SBP, Data Engineering and Data Insights team to align on requirements and expectation, implementation including preparing requirements, conducting UAT and other support as necessary.
• Support the design and creation of PowerPoint presentation materials for the Chief Marketing Officer for various executive decision making, business update and new product launches. This includes developing strategic story-telling, close collaboration with Marketing team leads, distribution channels, and other stakeholders to gather inputs and align messaging cross stakeholders, and creating clear, well‑structured materials and executive-friendly insights for senior management review. Provide supporting information and clarifications as required.
• To support in the planning and preparation of materials including presentation decks and finalization of submission for the annual strategic planning exercise for Marketing Division. This will include participating in discussions and coordination with Marketing team leads, distribution channels and other stakeholders necessary for alignment, preparation and compilation of submission materials for various stakeholders, review and provide relevant information and clarifications where required.
• To perform other responsibilities and duties periodically or involve in ad hoc initiatives/special project as assigned by supervisor to meet business needs and/or other regulatory/compliance requirements.

Minimum Job Requirements

• Degree in Actuarial, Marketing or Business Administration.
• Minimum 5 or more years of relevant working experience, preferably in product related role of insurance industry.
• Good command of English and Bahasa Malaysia (both written and spoken).
• Good communication, presentation and interpersonal skills.
• Possess good problem-solving and analytical skills, ability to think strategically and execute methodically.
• Power BI knowledge is added advantage.
• Proficient in Microsoft Office applications.
• Advanced PowerPoint knowledge is added advantage.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

Better starts with people who reimagine what is possible and turn ideas into meaningful action. At AIA, you will contribute in your own way, help shape outcomes that matter and collaborate with colleagues across disciplines, teams, markets and levels. We will support you to broaden your perspective, strengthen your capabilities and grow your impact. Together, we challenge assumptions, learn from one another and find better ways forward. Bring your ambition, experience and ideas to AIA, and help shape what “better” looks like.

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