Senior Manager (New Business Development)

Cheil Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Commission-based incentives

Job summary

Cheil Malaysia is seeking an ambitious Business Development professional to drive agency growth by sourcing new leads, conducting outreach, and securing introductory meetings with prospective clients.

You will assist in pitch execution, respond to RFPs, and deliver proposals to win new business, collaborating with Creative, Strategy and Account Management teams.

This role includes commission-based incentives and requires more than 5 years in advertising or integrated marketing sales.

Qualifications

• More than 5 years of business development, sales, or account management in advertising or digital/integrated marketing.
• Proven track record of converting pitches and meeting revenue targets.
• Deep understanding of modern agency offerings, including ATL/BTL, digital, retail branding and content creation.
• Excellent public speaking and ability to engage senior stakeholders.
• Strong commercial acumen for profit margins, retainer models, and contract negotiations.

Responsibilities

• Identify, map and pursue high-value new business opportunities across sectors, building a robust pipeline.
• Lead RFI/RFP responses and pitch presentations end-to-end with cross-functional teams.
• Translate agency capabilities into compelling client solutions and ensure profitable MSAs, retainers, and projects.

Skills

Strategic Prospecting

Pipeline Management

Pitch Presentations

C-level Communication

Commercial Acumen

Job description

Driven by a \"hunter\" mentality, this role fuels agency growth by actively sourcing new leads, conducting business outreach initiatives, and securing introductory meetings with prospective clients. The individual in this position plays a vital support function for new business expansion by assisting in pitch execution, RFP responses, and proposal delivery to secure new business wins.

Job Responsibilities:

1) Strategic Prospecting & Pipeline Growth

• Identify, map, and pursue high-value new business opportunities across various sectors, ranging from government boards to private organizations.
• Build and maintain a robust, qualifi ed pipeline of inbound and outbound leads to achieve individual and agency revenue targets.
• Monitor market dynamics, industry trends, and competitor movements to spot emerging pitch opportunities.

2) Pitch & RFP Management

• Lead RFI/RFP responses and pitch presentations end-to-end, defi ning the winning strategic angle alongside Creative, Strategy, and Account Management leads.
• Translate complex agency capabilities (Integrated Campaigns, Retail Branding, Shoppertainment, Experiential, Digital/Social) into compelling client solutions.
• Deliver high-impact, persuasive pitch presentations to C-suite and senior marketing stakeholders.
• Work alongside Finance and Leadership to structure profi table Master Service Agreements (MSAs), Retainers, and Project-based proposals.
• Ensure clear scope defi nitions, Scope of Work (SOW) accuracy, and target profi t margins prior to deal closing.

Job Requirements:

• Experience: More than 5 years of proven business development, sales, or account management experience within an advertising, digital, or integrated marketing agency.
• Track Record: Demonstrated history of converting high-value pitches and meeting/exceeding revenue goals.
• Industry Knowledge: Deep understanding of modern agency offerings, including ATL/BTL campaigns, digital activation, retail branding, and content creation.
• Pitch & Presentation Skills: Exceptional public speaking skills and the ability to engage senior stakeholders effectively.
• Commercial Acumen: Strong understanding of agency profi t margins, billing structures, retainer modeling, and contract negotiations.
• Personal Attributes: Strategic, self-motivated, resilient, and collaborative with strong interpersonal skills.
• Commission Scheme: This role is eligible for a commission-based incentive for successfully securing new business and bringing in new clients for the Company. Commission will be subject to the Company’s prevailing commission scheme and terms.