Group Business Manager

Always Marketing (M) Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

Always Marketing (M) Sdn Bhd in Kuala Lumpur is seeking a Group Business Manager to lead key accounts and drive new business growth. The role involves developing integrated marketing strategies across multiple channels including ATL, digital, and activation.

The ideal candidate should possess at least a Diploma in Business or Marketing, with 7 years of relevant experience. Strong leadership, communication skills, and an independent approach are essential for success in this position.

Qualifications

• Strong background in ATL, BTL, Digital, Social and Retail/Shopper activation roles with 7 years of experience.
• Experienced in managing large budgets and high-profile accounts.
• Meticulous with good business acumen.

Responsibilities

• Lead and grow key client accounts, ensuring outstanding service delivery.
• Develop integrated marketing strategies across multiple channels.
• Drive new business development and manage end-to-end business cycles.
• Lead and mentor an account team, fostering collaboration.

Skills

ATL Marketing

Digital Marketing

Business Development

Client Relationship Management

Team Leadership

Communication Skills

Education

Diploma / Advance Diploma / Bachelor’s Degree in Business / Marketing

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

About The Role

We are looking for a strategic and commercially driven Group Business Manager to lead key accounts, drive new business growth, and deliver integrated marketing solutions across multiple channels.

This role requires a strong integrated marketer who can connect ATL, Digital, and On-Ground Activation, while building strong client relationships and leading a high-performing team. You will play a key role in driving revenue growth, leading pitches, and shaping strategic campaigns for major brands.

Key Responsibilities

• Lead and grow key client accounts, ensuring strong partnerships and outstanding service delivery
• Develop integrated marketing strategies across ATL, digital, and activation channels
• Drive new business development, including identifying opportunities, leading pitches, and closing deals
• Manage the end-to-end business development cycle from prospecting to proposal, negotiation, and contract closure
• Lead and mentor a high-performing account team, ensuring strong collaboration and delivery standards
• Work closely with senior leadership to achieve revenue targets and identify market opportunities
• Drive strong creative and strategic briefs to deliver high-quality campaign outcomes

Requirements

• Possess at least Diploma / Advance Diploma / Bachelor’s Degree in Business / Marketing or equivalent
• 7 years’ experience in ATL, BTL, Digital, Social and Retail/Shopper activation roles
• Meticulous and have a good sense of business acumen
• Process driven and had the agency’s interest at heart
• Independent & confident in meeting clients
• Able to lead by example, maintain good spirits and contribute to team morale
• Experience working with large budgets and high-profile accounts
• Confident in pitching techniques and experience taking sole responsibility for projects
• Strong knowledge of Word, Excel and PowerPoint
• Strong verbal and written communication skills